Another consequence of the increased use of mobile devices is the spread of apps
Posted: Sun Jan 19, 2025 7:05 am
3. Indexed Apps
Apps are growing in popularity, while traditional experiences, based exclusively on browsing through a browser, are experiencing a negative trend. It is still too early to say whether apps will completely replace websites; what is certain is that Google is committed to improving user experiences through apps. Just look at its app streaming : search results are also extended to content hosted within the App store, which is then indexed.
4. Augmented Reality Experiences
Google Glass never really caught on globally; in general, all augmented reality devices never really took off. However, some semi-augmented reality devices, such as QR codes, have become popular, which blend the digital and physical bahamas email list worlds and can already be included in an online marketing strategy.
5. Interactive content
Today, content is no longer consumed “one way”. Unidirectional experiences of consumption, in which the company produces content that is passively consumed by the user, are now at the end of the line. Content has become interactive: the user provides input and expects to receive a personalized and diversified experience. In the near future, forms of interactive content will undergo a truly impressive development.
6. User-created content
Only now are companies starting to give due importance to this phenomenon. Through specific means, such as forums or contests, it is possible to encourage the user to create their own content and share it with others, and this is a great way to create engagement around your brand.
Apps are growing in popularity, while traditional experiences, based exclusively on browsing through a browser, are experiencing a negative trend. It is still too early to say whether apps will completely replace websites; what is certain is that Google is committed to improving user experiences through apps. Just look at its app streaming : search results are also extended to content hosted within the App store, which is then indexed.
4. Augmented Reality Experiences
Google Glass never really caught on globally; in general, all augmented reality devices never really took off. However, some semi-augmented reality devices, such as QR codes, have become popular, which blend the digital and physical bahamas email list worlds and can already be included in an online marketing strategy.
5. Interactive content
Today, content is no longer consumed “one way”. Unidirectional experiences of consumption, in which the company produces content that is passively consumed by the user, are now at the end of the line. Content has become interactive: the user provides input and expects to receive a personalized and diversified experience. In the near future, forms of interactive content will undergo a truly impressive development.
6. User-created content
Only now are companies starting to give due importance to this phenomenon. Through specific means, such as forums or contests, it is possible to encourage the user to create their own content and share it with others, and this is a great way to create engagement around your brand.