Branded content: accessible to everyone?
Posted: Sun Jan 19, 2025 7:01 am
In other words, branded content is about something as simple as not bombarding your followers with advertising, but rather giving them content that is useful to them or, as in this case, that is entertaining . Don't forget that humor must be an important part of any online strategy that wants to get anywhere.
[Tweet “#BrandedContent: the importance of generating original and useful content”]
Let's start from the basis that branded content requires the creation of original content .
This is one of the mistakes that many companies make hong kong business email database repeatedly. It is very difficult to try to link your brand with content created by third parties. Apart from that, in terms of SEO it is not a strategy that will work, since for quite some time now Google has prioritized original content over copies in positioning.
editorsThat is, if on your blog you limit yourself to copying (in theory citing the source) content created by third parties, the merit before Google and your community of followers will not go to you, but to the original creator of the content. And here lies the difficulty, since creating original content is complex and takes time.
Time, which is exactly what SMEs don't usually have in abundance. That's why it's important to stop and think and design a good content strategy (of which branded content must be a fundamental part) before launching into creating a corporate blog or publishing on social networks. You only have to take a look at Twitter to see which companies make an effort to create their own content and which ones rely on retweeting third-party content for their online reputation.
[Tweet “#BrandedContent: the importance of generating original and useful content”]
Let's start from the basis that branded content requires the creation of original content .
This is one of the mistakes that many companies make hong kong business email database repeatedly. It is very difficult to try to link your brand with content created by third parties. Apart from that, in terms of SEO it is not a strategy that will work, since for quite some time now Google has prioritized original content over copies in positioning.
editorsThat is, if on your blog you limit yourself to copying (in theory citing the source) content created by third parties, the merit before Google and your community of followers will not go to you, but to the original creator of the content. And here lies the difficulty, since creating original content is complex and takes time.
Time, which is exactly what SMEs don't usually have in abundance. That's why it's important to stop and think and design a good content strategy (of which branded content must be a fundamental part) before launching into creating a corporate blog or publishing on social networks. You only have to take a look at Twitter to see which companies make an effort to create their own content and which ones rely on retweeting third-party content for their online reputation.