Set up per-device targeting in Google Ads
Posted: Sun Jan 19, 2025 6:53 am
How to get the most out of this format?
One of the keys to success for any Google Ads campaign is to manage it successfully. Here are the steps to follow to ensure your brand capitalizes on this strategy.
It’s not enough to enable device segmentation; you’ll also need to set up list of austria consumer email per-device targeting for your video campaigns . To do this, go to the device section within any of your video campaigns and then click the pencil icon to adjust your bid percentages. Choose the rate at which you want to change your targeting, whether you’re increasing or decreasing it, and save your new preferences.
Once you’ve set these preferences, your video campaigns will appear on devices that are streaming YouTube content. As mentioned above, this includes Apple TVs, game consoles, Smart TVs, and Chromecasts.
Optimize your creative
Regardless of the format of your ad, we need to make sure that the content in the ad fits the needs of the platform. Make sure that the design of these video ads is responsive for Smart TVs and that you’re casting your best video on a big screen. Otherwise, your campaign may not have the effect you want.
Segmentation
Last but not least, the most crucial part of managing your media campaigns effectively is choosing the right segmentation , because this is the basis for how much you will pay in the end. Make sure your ad titles and all other components are optimized to get you valuable conversions without spending too much.
One of the keys to success for any Google Ads campaign is to manage it successfully. Here are the steps to follow to ensure your brand capitalizes on this strategy.
It’s not enough to enable device segmentation; you’ll also need to set up list of austria consumer email per-device targeting for your video campaigns . To do this, go to the device section within any of your video campaigns and then click the pencil icon to adjust your bid percentages. Choose the rate at which you want to change your targeting, whether you’re increasing or decreasing it, and save your new preferences.
Once you’ve set these preferences, your video campaigns will appear on devices that are streaming YouTube content. As mentioned above, this includes Apple TVs, game consoles, Smart TVs, and Chromecasts.
Optimize your creative
Regardless of the format of your ad, we need to make sure that the content in the ad fits the needs of the platform. Make sure that the design of these video ads is responsive for Smart TVs and that you’re casting your best video on a big screen. Otherwise, your campaign may not have the effect you want.
Segmentation
Last but not least, the most crucial part of managing your media campaigns effectively is choosing the right segmentation , because this is the basis for how much you will pay in the end. Make sure your ad titles and all other components are optimized to get you valuable conversions without spending too much.