The answers to these questions form the fundamental basis for developing a web strategy
Posted: Sun Jan 19, 2025 6:53 am
That allows you to generate the greatest possible number of visits, contacts and purchases.
After defining the strategy, it is necessary to understand how to implement it through adequate digital marketing tools. The main software on the market, in fact, allow you to obtain fundamental reports and statistics to save time and understand which points of the strategy must be focused on. In this context, Web Analytics and their tools are a fundamental help.
Web Analytics
Web Analytics collects data and statistics about a site, such as the number of visitors and page views. This provides a wide range of quality information to improve your site (for example, through effective SEO optimization and improved austria email list user experience), generate new newsletter subscriptions, and increase conversions.
One of the most effective tools is Google Analytics , which can provide data relating to:
Number of sessions : The number of times users have interacted with the site.
Number of users : indicates the number of users who have interacted with the site
Page Views – The number of pages viewed by users.
Session Duration : The average length of a session.
Bounce Rate : The percentage of users who leave your site after viewing just one page.
After defining the strategy, it is necessary to understand how to implement it through adequate digital marketing tools. The main software on the market, in fact, allow you to obtain fundamental reports and statistics to save time and understand which points of the strategy must be focused on. In this context, Web Analytics and their tools are a fundamental help.
Web Analytics
Web Analytics collects data and statistics about a site, such as the number of visitors and page views. This provides a wide range of quality information to improve your site (for example, through effective SEO optimization and improved austria email list user experience), generate new newsletter subscriptions, and increase conversions.
One of the most effective tools is Google Analytics , which can provide data relating to:
Number of sessions : The number of times users have interacted with the site.
Number of users : indicates the number of users who have interacted with the site
Page Views – The number of pages viewed by users.
Session Duration : The average length of a session.
Bounce Rate : The percentage of users who leave your site after viewing just one page.