Is it worth integrating GIFs?
Posted: Sun Jan 19, 2025 6:49 am
More advanced use cases of dynamic content would allow you to tailor completely different messages (in terms of text, images, links, and CTAs) based on the customer information you have stored in your database. This way, you could show a different number of points that a member of a loyalty program has accumulated. Or you could show a different set of products that certain users have looked at on the website or purchased in the past. custom email design example According to global data, emails that use personalization in the body text have an average click-through rate of 19% , which is very high compared to the average.
However, it is mostly larger cambodia telegram data companies (or those with a greater focus on marketing) that make use of personalization. This is largely because many marketers don’t have enough data to personalize their emails, let alone the time and effort to personalize their communications at scale. 15. Comply with accessibility criteria Remember that the audience of an email marketing campaign is almost always heterogeneous. This means that everyone can access and understand your emails. According to the World Health Organization, over 2.
2 billion people live with some form of visual impairment . Chances are, some of your subscribers do. So here are a few accessibility rules to remember: Always add ALT text to images. This way, people using screen readers will be able to understand the content better; pay attention to the contrast of images and colors – for example, white text on a yellow background can be difficult to read; use a reasonable font size (typically 14-16px) with decent line spacing; provide sufficient white space between different sections and elements; stick to readable fonts; Make sure your newsletter content is readable, ideally at a Grade 6 level.
However, it is mostly larger cambodia telegram data companies (or those with a greater focus on marketing) that make use of personalization. This is largely because many marketers don’t have enough data to personalize their emails, let alone the time and effort to personalize their communications at scale. 15. Comply with accessibility criteria Remember that the audience of an email marketing campaign is almost always heterogeneous. This means that everyone can access and understand your emails. According to the World Health Organization, over 2.
2 billion people live with some form of visual impairment . Chances are, some of your subscribers do. So here are a few accessibility rules to remember: Always add ALT text to images. This way, people using screen readers will be able to understand the content better; pay attention to the contrast of images and colors – for example, white text on a yellow background can be difficult to read; use a reasonable font size (typically 14-16px) with decent line spacing; provide sufficient white space between different sections and elements; stick to readable fonts; Make sure your newsletter content is readable, ideally at a Grade 6 level.