Why amplifying customer content is important for marketers
Posted: Sun Jan 19, 2025 6:45 am
We live in an age where content is constantly being created. Social media strategist Lauren Teague notes that most businesses have "a decade's worth of content" stored on their devices and in archives of past marketing efforts.
The dilemma is that while we are constantly anguilla email list generating content, we often fail to make the most of every piece. We failed to scale as planned and instead ended up on a “treadmill” of constantly producing more content to keep up.
Lauren believes we need to change the way we think about content. We shouldn’t think of content as a one-time thing, but as a valuable asset that can be repurposed in many ways over time. The key is to be strategic and intentional about getting more "value" out of it. If done well, a solid piece of content should generate years’ worth, not just one week’s worth.
Lauren provides a framework to exponentially scale your existing content to maximize its impact and value.
How to repurpose and amplify customer content to increase visibility and engagement
How do we expand the reach of our content? Drawing on the experience of customer experience strategist Jay Bell and her work at digital marketing consultancy Convince & Convert, Lauren recommends an "atomization" process, where content is broken down into smaller elements and then repackaged.
The dilemma is that while we are constantly anguilla email list generating content, we often fail to make the most of every piece. We failed to scale as planned and instead ended up on a “treadmill” of constantly producing more content to keep up.
Lauren believes we need to change the way we think about content. We shouldn’t think of content as a one-time thing, but as a valuable asset that can be repurposed in many ways over time. The key is to be strategic and intentional about getting more "value" out of it. If done well, a solid piece of content should generate years’ worth, not just one week’s worth.
Lauren provides a framework to exponentially scale your existing content to maximize its impact and value.
How to repurpose and amplify customer content to increase visibility and engagement
How do we expand the reach of our content? Drawing on the experience of customer experience strategist Jay Bell and her work at digital marketing consultancy Convince & Convert, Lauren recommends an "atomization" process, where content is broken down into smaller elements and then repackaged.