Even as these devices become more and more numerous in our homes and in our lives,
Posted: Sun Jan 19, 2025 6:44 am
That's not all. There's also a problem with credit cards. There have been cases of young children using pre-authorized credit cards (with data stored on these devices) to make very expensive purchases with Amazon Alexa . For example, the case of a 6-year-old girl from Texas who ordered a $170 dollhouse and nearly five pounds of cookies made headlines.
Journalist Patricio Robles published an incredible figure leaked by list of azerbaijan consumer email Amazon on Econsultancy: only 2% of Alexa owners used their device to make purchases. A figure that is in contrast with Amazon's official statements from the post-Christmas period: "The use of Alexa by users for purchases has more than tripled in a year."
But the lack of precise numbers leaves unresolved the question of the true value of sales and the size of the phenomenon.voice assistant
Even in the absence of clear numbers, it is certain that something is moving and that we must prepare to welcome a new change… So how can we start using virtual assistants in our marketing strategy?
Journalist Patricio Robles published an incredible figure leaked by list of azerbaijan consumer email Amazon on Econsultancy: only 2% of Alexa owners used their device to make purchases. A figure that is in contrast with Amazon's official statements from the post-Christmas period: "The use of Alexa by users for purchases has more than tripled in a year."
But the lack of precise numbers leaves unresolved the question of the true value of sales and the size of the phenomenon.voice assistant
Even in the absence of clear numbers, it is certain that something is moving and that we must prepare to welcome a new change… So how can we start using virtual assistants in our marketing strategy?