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Integrating paid campaigns with tools like Beehiiv or Sparkloop

Posted: Sun Jan 19, 2025 6:40 am
by Rakibul200
Are you running it all by yourself? Yes, I currently manage the newsletter on my own. I research, test, and analyze the tools myself, as well as create and send out the newsletter. I do have someone who helps me with creating content for the website, but aside from that, I handle everything on my own. What channels work best for you? The acquisition channel that works best for our newsletter is definitely paid ads.

Having worked for many years as an netherlands telemarketing list ads expert in several startups, I manage to achieve competitive CPAs (cost per action) that allow me to grow the newsletter continuously and consistently. (which let you recommend other newsletters and earn per referral) creates a powerful growth mechanism. There was a time when I wasn’t paying for new subscribers at all, as the money I received for each referral exceeded our CPA.

Unfortunately, there are now more limitations, both geographically and in terms of engagement, that make this strategy more complex. But if the quality of your lead is good, it still helps reduce acquisition costs. Additionally, the topic of the newsletter naturally attracts new subscribers. It’s a completely free newsletter, easy to read, well-structured, and full of useful insights. This certainly helps in acquiring and retaining new readers. Of course, paid campaigns alone aren't enough.