Who helped us at NEXT Attribution 2021
Posted: Sun Jan 19, 2025 6:37 am
Alba highlighted that when choosing an attribution system, selecting a last-click model may be entirely appropriate for a very short customer journey, but falls short when evaluating branding efforts, etc. in business models with longer discovery and decision processes.
In addition, Alba reviewed the evolution of the different attribution models used by Promofarma from 2015 to the present, seeking a global system that respected the customer journey of its users and allowed the creation of budgets and the modelling of users in terms of profitability and growth. "We have managed to create up to 10 attribution systems within our tracking system, one for each of our channels . " A multiplicity of attribution systems that they manage through Eulerian.
Once again, we have to thank the big, well-known ghana business email database brands that have helped us make NEXT as successful as possible:
First of all, Tidart , the digital media and data agency specialized in direct response using scientific methodology, will be our Main Sponsor, Thank you!
Wapping, the omnichannel loyalty tool specialized in connecting with the advanced concerns of e-commerce, will be our Silver Sponsor . Thank you!
We will also have Elogia , the digital marketing agency specialized in Digital Commerce Marketing, which will be our Bronze Sponsor . Thank you!
And all this, supported by the Meetmaps events platform. Thank you!
In addition, Alba reviewed the evolution of the different attribution models used by Promofarma from 2015 to the present, seeking a global system that respected the customer journey of its users and allowed the creation of budgets and the modelling of users in terms of profitability and growth. "We have managed to create up to 10 attribution systems within our tracking system, one for each of our channels . " A multiplicity of attribution systems that they manage through Eulerian.
Once again, we have to thank the big, well-known ghana business email database brands that have helped us make NEXT as successful as possible:
First of all, Tidart , the digital media and data agency specialized in direct response using scientific methodology, will be our Main Sponsor, Thank you!
Wapping, the omnichannel loyalty tool specialized in connecting with the advanced concerns of e-commerce, will be our Silver Sponsor . Thank you!
We will also have Elogia , the digital marketing agency specialized in Digital Commerce Marketing, which will be our Bronze Sponsor . Thank you!
And all this, supported by the Meetmaps events platform. Thank you!