Why do I need SERM?
Posted: Sun Jan 19, 2025 6:37 am
According to statistics from the Russian research company FOM, over 66% of people consult online reviews before making most purchases, and 70% of them trust reviews as much as personal recommendations. Public information shapes the company's image, the prevalence of positive information increases trust, and increased trust leads to an increase in the number of customers. Negative dependence also takes place. More than 150 stores and services close monthly due to a bad reputation on Yandex.Market.
SERM is a technology for creating, changing and senegal company email list effectively managing online reputation. If you want your product to be in demand and your company to have a positive and protected image, you need to use this technology.
SERM is…
Search Engine Reputation Management (SERM), which literally means “search engine reputation management”, includes a set of measures to create a positive image of a company in the eyes of potential clients by influencing search results and processing existing negativity on the network.
Many people believe that reputation management comes down to writing fake reviews in order to drown negative ones in positive ones. Moreover, this is exactly how many agencies work in the process of implementing this service. But truly high-quality implementation should include a whole range of works:
tracking the brand's reputation in search results and the dynamics of changes in its reputation environment, both in the TOP and on other platforms important for development;
timely response to the emergence of negative information about the brand and specific products, its neutralization or removal if the reviews are false;
development of motivational programs for clients, with the aim of encouraging them to leave positive feedback on various platforms;
promotion of PR materials, creation of positive information occasions, publication of news aimed at creating a favorable information environment;
official feedback from customers, solving customer problems "on the spot".
SERM is a technology for creating, changing and senegal company email list effectively managing online reputation. If you want your product to be in demand and your company to have a positive and protected image, you need to use this technology.
SERM is…
Search Engine Reputation Management (SERM), which literally means “search engine reputation management”, includes a set of measures to create a positive image of a company in the eyes of potential clients by influencing search results and processing existing negativity on the network.
Many people believe that reputation management comes down to writing fake reviews in order to drown negative ones in positive ones. Moreover, this is exactly how many agencies work in the process of implementing this service. But truly high-quality implementation should include a whole range of works:
tracking the brand's reputation in search results and the dynamics of changes in its reputation environment, both in the TOP and on other platforms important for development;
timely response to the emergence of negative information about the brand and specific products, its neutralization or removal if the reviews are false;
development of motivational programs for clients, with the aim of encouraging them to leave positive feedback on various platforms;
promotion of PR materials, creation of positive information occasions, publication of news aimed at creating a favorable information environment;
official feedback from customers, solving customer problems "on the spot".