That doesn't have to be bad, because it all depends
Posted: Sun Jan 19, 2025 6:31 am
Not so strange, since setting up a social strategy well also requires a lot of effort. In the complete mix of resources, social certainly contributes a bit from engagement and brand preference. After all; 51 percent of consumers are more inclined to choose a brand that he/she follows via Facebook. But the hard one-on-one tracing to social media is still difficult. That also makes social still scary.
Issue of trust
faith1
Unconditional love is something that hardly occurs anymore in 2013, let alone the trust in the vague effect of social media. Shocking was the announcement of one of the most active brands on social media; Coca-Cola. The soft drink giant recently said that it did not sell a single extra bottle of cola because of the social activities. Nevertheless, the brand continues to support the use of online portals. The objective of the soft drink brand is not so much to generate direct sales, but to create involvement and buzz around the brand.
Different channel, same story
If you look at the activities of brands on social media, you will see that it still consists of 95 percent of sending, sending and more sending. We also know that the effect of advertisements via traditional channels is decreasing, a commercial message is usually not particularly appreciated and is often even experienced as disruptive. How is it possible that, with this knowledge, the same behavior is implemented in the social strategy? It remains communication from the organization or a product, based on the company objectives and not always responding to the needs of the recipient or taking the environment into account.
on the objectives and expectations vietnam mobile phone number list that people of a brand or company have when using social media. If they see it as a cool new platform to do cool things and to tell about the product, then that is what they give and there is also a response to the effort. If it is really the new way of communicating and the brand wants to build a relationship with the target group, then organization-oriented sending is not enough.
Branded content
Like all other forms of branded content, it is effective when it plays into the recipient's need for information or entertainment. The activities must connect with the editorial environment of the message and be consistent with the perception of the company, the service, the brand or the product. These are all closely related. For example, the sponsor of plants and tiles is very relevant in a program like Eigen Huis & Tuin, an artificial soup moment is much more strange and therefore not logical for the viewer. It has to be right and that is also the case with social.
soup own home and garden
Social is often compared to a conversation in a café or at the coffee table with friends. In practice, it rarely resembles this and lacks the relevant content to really start a conversation. Just a superficial conversation with an acquaintance or a random person who is nice, that is more like it. Very nice and at least as important to have, but when push comes to shove, you would rather call a real friend than a complete stranger.
Thin layer
thin-ice1
Issue of trust
faith1
Unconditional love is something that hardly occurs anymore in 2013, let alone the trust in the vague effect of social media. Shocking was the announcement of one of the most active brands on social media; Coca-Cola. The soft drink giant recently said that it did not sell a single extra bottle of cola because of the social activities. Nevertheless, the brand continues to support the use of online portals. The objective of the soft drink brand is not so much to generate direct sales, but to create involvement and buzz around the brand.
Different channel, same story
If you look at the activities of brands on social media, you will see that it still consists of 95 percent of sending, sending and more sending. We also know that the effect of advertisements via traditional channels is decreasing, a commercial message is usually not particularly appreciated and is often even experienced as disruptive. How is it possible that, with this knowledge, the same behavior is implemented in the social strategy? It remains communication from the organization or a product, based on the company objectives and not always responding to the needs of the recipient or taking the environment into account.
on the objectives and expectations vietnam mobile phone number list that people of a brand or company have when using social media. If they see it as a cool new platform to do cool things and to tell about the product, then that is what they give and there is also a response to the effort. If it is really the new way of communicating and the brand wants to build a relationship with the target group, then organization-oriented sending is not enough.
Branded content
Like all other forms of branded content, it is effective when it plays into the recipient's need for information or entertainment. The activities must connect with the editorial environment of the message and be consistent with the perception of the company, the service, the brand or the product. These are all closely related. For example, the sponsor of plants and tiles is very relevant in a program like Eigen Huis & Tuin, an artificial soup moment is much more strange and therefore not logical for the viewer. It has to be right and that is also the case with social.
soup own home and garden
Social is often compared to a conversation in a café or at the coffee table with friends. In practice, it rarely resembles this and lacks the relevant content to really start a conversation. Just a superficial conversation with an acquaintance or a random person who is nice, that is more like it. Very nice and at least as important to have, but when push comes to shove, you would rather call a real friend than a complete stranger.
Thin layer
thin-ice1