Empowering chatbots for lead segmentation
Posted: Sun Jan 19, 2025 6:29 am
AI-powered chatbots can capture lead information , answer basic queries or FAQs, qualify or score leads, and even schedule consultations—all without human intervention. Offloading these tasks from the lead generation process allows the sales team to focus on relationship-building activities.
Have you noticed that most websites now have a chatbot that automatically pops up when you visit their landing page? Website visitors can choose from a menu of options the type of assistance they need.
There is also a “No thanks, I’m just browsing” option. Imagine someone selecting this option versus someone making an appointment. Naturally, they would fall into different potential customer segments.
For example, an interactive chatbot can make the website experience more engaging than traditional methods, increasing customer engagement and attracting more potential customers.
Case Study: Bella Sante is a medical spa company based in Lexington, Massachusetts. They iran whatsapp number data decided to modernize their customer interaction (moving away from the call center format) and implement an AI-powered chatbot from Tidio on their website. Within weeks of implementation, the AI chatbot answered 75% of customer inquiries, leaving only 25% to be transferred to human chat operators. The chatbot also helped gather leads more efficiently, and the company saw 450 new leads generated in the first six months of implementation. Because the chatbot has them fill out pre-chat surveys, the leads are highly qualified. The sales team can nurture and convert them.
Personalized messages
Generic marketing campaigns and message blasts should be a thing of the past. Use AI to craft personalized emails based on each prospect’s interests, preferences, and data. This small but crucial consideration drives engagement and conversion rates .
To facilitate these email marketing campaigns, connect an AI-based email marketing platform to your CRM. The platform will analyze the lead information and suggest personalized subject lines, email texts, and CTAs. You can integrate dynamic elements into your email, tailored to the specific needs and challenges of the lead. This personalized approach will improve your chances of conversion.
For example, you can send a follow-up email to a prospect who recently downloaded your pricing guide. Customize the quote to fit their needs (if you have the data) or offer a discount to keep the prospect interested.
Have you noticed that most websites now have a chatbot that automatically pops up when you visit their landing page? Website visitors can choose from a menu of options the type of assistance they need.
There is also a “No thanks, I’m just browsing” option. Imagine someone selecting this option versus someone making an appointment. Naturally, they would fall into different potential customer segments.
For example, an interactive chatbot can make the website experience more engaging than traditional methods, increasing customer engagement and attracting more potential customers.
Case Study: Bella Sante is a medical spa company based in Lexington, Massachusetts. They iran whatsapp number data decided to modernize their customer interaction (moving away from the call center format) and implement an AI-powered chatbot from Tidio on their website. Within weeks of implementation, the AI chatbot answered 75% of customer inquiries, leaving only 25% to be transferred to human chat operators. The chatbot also helped gather leads more efficiently, and the company saw 450 new leads generated in the first six months of implementation. Because the chatbot has them fill out pre-chat surveys, the leads are highly qualified. The sales team can nurture and convert them.
Personalized messages
Generic marketing campaigns and message blasts should be a thing of the past. Use AI to craft personalized emails based on each prospect’s interests, preferences, and data. This small but crucial consideration drives engagement and conversion rates .
To facilitate these email marketing campaigns, connect an AI-based email marketing platform to your CRM. The platform will analyze the lead information and suggest personalized subject lines, email texts, and CTAs. You can integrate dynamic elements into your email, tailored to the specific needs and challenges of the lead. This personalized approach will improve your chances of conversion.
For example, you can send a follow-up email to a prospect who recently downloaded your pricing guide. Customize the quote to fit their needs (if you have the data) or offer a discount to keep the prospect interested.