Managing Marketing Activity in Crisis
Posted: Sun Jan 19, 2025 6:29 am
The current economic crisis is causing businesses to suffer losses that threaten the viability of many companies.
Economists at the VEB.RF Research and Expertise Institute suggest that the peak of cases caused by COVID-19 will occur at the end of April. This means that the somalia company email list self-isolation regime in Moscow and St. Petersburg will be lifted only in mid-June. In other cities, the isolation regime may be lifted earlier, depending on the epidemiological situation in a particular region, but it is unlikely to happen before mid-May.
If this assumption is justified, the damage from the measures taken will be localized in the second quarter of the year. The economy will shrink by 18%, GDP losses will amount to 3.4 trillion rubles, real incomes of the population will fall by 17.5% and there will be a short-term jump in unemployment from 4.5 to 10%.
Government support measures in Russia, to put it mildly, leave much to be desired, and most entrepreneurs are forced to cut costs as much as possible, laying off employees and saving on everything, and, first and foremost, on advertising.
In previous articles we have already explained that online promotion today is one of the few opportunities to act, and saving in this area often only worsens the situation of many entrepreneurs.
The crisis will end, economists expect a full recovery of income and employment by 2021, but these indicators should improve significantly by the fourth quarter of this year. However, those who wait for this in inaction may not live to see it.
Nevertheless, it is clear that maintaining marketing activity at the previous level, and even more so increasing it, is objectively impossible for many. But in this case, one should not act rashly, but flexibly redistribute budgets on various promotion channels, temporarily turning off some of them.
Let's find out which tools in Internet marketing can be used to s
Economists at the VEB.RF Research and Expertise Institute suggest that the peak of cases caused by COVID-19 will occur at the end of April. This means that the somalia company email list self-isolation regime in Moscow and St. Petersburg will be lifted only in mid-June. In other cities, the isolation regime may be lifted earlier, depending on the epidemiological situation in a particular region, but it is unlikely to happen before mid-May.
If this assumption is justified, the damage from the measures taken will be localized in the second quarter of the year. The economy will shrink by 18%, GDP losses will amount to 3.4 trillion rubles, real incomes of the population will fall by 17.5% and there will be a short-term jump in unemployment from 4.5 to 10%.
Government support measures in Russia, to put it mildly, leave much to be desired, and most entrepreneurs are forced to cut costs as much as possible, laying off employees and saving on everything, and, first and foremost, on advertising.
In previous articles we have already explained that online promotion today is one of the few opportunities to act, and saving in this area often only worsens the situation of many entrepreneurs.
The crisis will end, economists expect a full recovery of income and employment by 2021, but these indicators should improve significantly by the fourth quarter of this year. However, those who wait for this in inaction may not live to see it.
Nevertheless, it is clear that maintaining marketing activity at the previous level, and even more so increasing it, is objectively impossible for many. But in this case, one should not act rashly, but flexibly redistribute budgets on various promotion channels, temporarily turning off some of them.
Let's find out which tools in Internet marketing can be used to s