The arrangement of text on the page

[hasibaakterss3309]

Structure, arrangement and volume
When comparing your site with your competitors, you also need to pay attention to aspects such as:

Text size. When clear patterns are identified, for andorra company email list example, when all sites use texts of 3-5 thousand characters from the first lines, and you only have a small description of 500 characters, you should adapt to the trend and increase the text volume.

Subheading structure. Here you need to pay attention to the presence of key phrases in the H1 and H2 headings.
It should be taken into account that Google and Yandex have slightly different attitudes towards content. For example, the Russian search engine very negatively evaluates voluminous texts on category pages, but Google is quite reserved in this regard.

If both search networks are important to you, you need to adapt to them. In the described case, for example, you can prohibit indexing of large texts in categories by Yandex using the <noindex> tag. Google will continue ranking along with descriptions.

Uniqueness
One of the key points in search engine promotion is the use of unique texts. Non-unique texts can be published both deliberately and through the fault of, for example, a copywriter who did not do his job in good faith and slipped someone else's texts to the customer. And the latter, without bothering to check the result, published the transferred texts on his website. This happens when customers transfer tasks to dubious freelancers. Once in the index, the abundance of plagiarism subsequently harms promotion, up to sanctions from search engines. This problem can be solved by approaching the verification of texts more responsibly or ordering them on exchanges where the work of copywriters undergoes quality control.