That explains why big companies invest millions in gaining brand awareness.
But many SMEs do not have the budget to invest in awareness campaigns. So they have to find a way to do it in other, less expensive ways.
First I want to suggest that you think from a different place.
If you have just founded a company that is based on the professional russia phone number example services business, you should review your vision and preconception about how the B2B purchasing process works. Perhaps your vision has absolutely nothing to do with the way the online purchasing process works today.
Your B2B buyer (who is not actually a person, but a purchasing committee) is super informed and increasingly eager for valuable information.
It is no longer so important that your brand is recognized. What matters is to become a leader who transmits authority in your subject.
Through digital channels you will be able to give visibility to your thoughts, your ideas, your business vision and you will be building a loyal audience, who will end up hiring your services.
The new positioning is person to person, especially in small companies competing against big brands.