Good days for publications

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But clickbait in long headlines, which worked 5 years ago, is now more of a turn-off, so you need to be extremely careful when using enticing titles.

Explaining the popularity of long headlines, two versions are given:

The more information in the title, the higher russia company email list the chance of interesting a potential reader.
It is easier to insert keywords into long titles that users use to find the material.
Another interesting fact about headlines is that question headlines are more popular than affirmative titles. Headlines with a question mark receive 23% more social signals.



Question headings add some intrigue to the material, and users want to dispel it. However, you shouldn't publish all your articles with question mark titles, the topic being addressed obviously always remains the dominant factor influencing clickability in this case.


The research data indicates that the most suitable days for publication cannot be singled out, that is, they simply do not exist. The number of reposts on all days is approximately the same.



Weekends are slightly ahead in terms of user activity, but the difference between Sunday and other days does not exceed 1.5%.

However, it should be noted that testing the best time to publish should be based on your industry and audience. And the sample in this study included materials from different industries. For example, the authors of the study found that their own publications receive the greatest response on Tuesday mornings. So your publications may have a best time to publish, but it is best to determine this based on your own practice.

Popular formats
The most interesting posts among readers, based on the number of reposts, are lists and posts with the question “why.” The list post generates 200% more reposts than all infographics, and 218% more than educational articles in the “how” format.