Optimization of behavioral factors and usability
Posted: Sun Jan 19, 2025 5:35 am
SEO is influenced not only by external and internal factors, but also by the usability of the site. Search engines track how visitors behave on the page, how quickly they leave, whether they click on links, buttons, and so on.
Many metrics are used to evaluate behavioral factors, one of the most important is the bounce rate, which can be tracked using Yandex Metrica. The lower it is, the better.
What is SEO website promotion, how does it work and how to do it yourself
Reasons for high bounce rate:
slow website loading speed;
tangled structure;
lack of useful content;
technical errors and failures in the project.
To evaluate behavioral factors, use "Webvisor". It shows malta phone number material how visitors behave on the page, where they click most often and at what stage they leave the site.
What is SEO website promotion, how does it work and how to do it yourself
Read more about optimizing behavioral factors in this article .
Commercial factors
Commercial factors are important for promoting websites selling goods and services. These are elements that influence the decision to purchase a product: order placement buttons, shopping cart, information about delivery and payment options, description of detailed purchase conditions, trust blocks with customer reviews, etc.
To understand what commercial factors need to be implemented on the site, analyze the resources of your competitors.
Many metrics are used to evaluate behavioral factors, one of the most important is the bounce rate, which can be tracked using Yandex Metrica. The lower it is, the better.
What is SEO website promotion, how does it work and how to do it yourself
Reasons for high bounce rate:
slow website loading speed;
tangled structure;
lack of useful content;
technical errors and failures in the project.
To evaluate behavioral factors, use "Webvisor". It shows malta phone number material how visitors behave on the page, where they click most often and at what stage they leave the site.
What is SEO website promotion, how does it work and how to do it yourself
Read more about optimizing behavioral factors in this article .
Commercial factors
Commercial factors are important for promoting websites selling goods and services. These are elements that influence the decision to purchase a product: order placement buttons, shopping cart, information about delivery and payment options, description of detailed purchase conditions, trust blocks with customer reviews, etc.
To understand what commercial factors need to be implemented on the site, analyze the resources of your competitors.