There are many ways to determine which keywords to use . Typically, the final list of keywords is made after careful analysis of what the online population is searching for.
However, search engines have become more sophisticated. They have begun to put much less emphasis on specific keywords and more emphasis on the meaning or intent behind those keywords.
Keywords are still essential for SEO, but it's not enough to just choose them. It's also important to create quality content that meets users' needs.
How to do good Keyword Research?
The first thing you should keep in mind when designing a good Keyword Research or keyword research is to consider the intention of the target audience; that is, what they really want or need at the moment.
If you can't understand the true needs of your target audience, you won't be able to align keywords with your business goals.
That is, if no one is searching for what you are posting, you will not get organic traffic to your website and this will affect your leads and conversions.
To this end, it is advisable to put yourself in your audience's shoes and ask yourself: "What singapore business mailing list keywords could they use to find answers to their needs?"
With that answer you will find thousands of keyword ideas to start your research.
Keep in mind that in the world of SEO there are two types of search intentions:
Transnational: Users perform a search to perform an action, such as purchasing a product.
Once you understand these possible intentions of your audience, to do good keyword research follow these steps.
Define your target audience and website themes . This way you can get an idea of what you want to offer users and what they hope to achieve.
The better you determine this information, the more you will be able to identify the keywords they use in their search.
Research keywords related to your topic and target audience. You can use tools like Semrush or Google Keywords Planner to find keywords based on search volume.
Generate a list and select the most appropriate keywords according to the intention, competition and difficulty to position.
At this stage, you can organize yourself into thematic groups and pages to make content creation easier.
Optimize, monitor and evaluate results. You should measure the performance of the selected keywords using indicators such as traffic, CTR and conversions.
This way you can adapt your research to market changes and user needs.
Although you may find more than one keyword in your research process, don't limit yourself. Always stay up to date and alert to the ever-changing digital marketing landscape.