The problem of spam
Posted: Sun Jan 19, 2025 4:58 am
Spam rates can be much higher than average. Because, on the one hand, ISPs (Gmail, Yahoo, Outlook) have a short memory and no longer remember who you are and how well you were doing before. Therefore, they may think you are sending “junk” emails and will send you straight to the Spam folder.
On the other hand, if you haven't contacted your database for a long time, you can't know if their interests or circumstances have changed during this time. Starting to send emails with the frequency you used to do before can cause them to either not open your email or unsubscribe. If they don't open your email, after a while, the ISP will take you straight to the spam folder. If the contact unsubscribes, think about how much it cost you to get that contact and how, due to a bad strategy, you have lost them.
Damage to your reputation
Another consequence can be the impact on the reputation of czech republic business email database your domain and even your IP. If your emails go to spam, if your clients don't open your email or mark you as spam, your reputation will be affected and, ultimately, if this happens massively, you can end up on one of the dreaded "blacklists".
Little conversion
Finally, if you reactivate your databases, it is to achieve new sales or conversions. And you will only achieve this if your clients feel identified and interested in the content you send them again. To do this, you need to know what has changed and what interests them now. For example: they have had a child during the pandemic and are no longer interested in adventure travel, or they have separated and are looking for hotels in areas with nightlife.
To avoid these adverse effects due to a poor strategy for reactivating your database, we recommend that you download the Webpower guide: 8 steps to reactivate your databases and achieve the expected results . In this infographic you will find information about the times you should follow, segmentation, content, metrics , etc.
On the other hand, if you haven't contacted your database for a long time, you can't know if their interests or circumstances have changed during this time. Starting to send emails with the frequency you used to do before can cause them to either not open your email or unsubscribe. If they don't open your email, after a while, the ISP will take you straight to the spam folder. If the contact unsubscribes, think about how much it cost you to get that contact and how, due to a bad strategy, you have lost them.
Damage to your reputation
Another consequence can be the impact on the reputation of czech republic business email database your domain and even your IP. If your emails go to spam, if your clients don't open your email or mark you as spam, your reputation will be affected and, ultimately, if this happens massively, you can end up on one of the dreaded "blacklists".
Little conversion
Finally, if you reactivate your databases, it is to achieve new sales or conversions. And you will only achieve this if your clients feel identified and interested in the content you send them again. To do this, you need to know what has changed and what interests them now. For example: they have had a child during the pandemic and are no longer interested in adventure travel, or they have separated and are looking for hotels in areas with nightlife.
To avoid these adverse effects due to a poor strategy for reactivating your database, we recommend that you download the Webpower guide: 8 steps to reactivate your databases and achieve the expected results . In this infographic you will find information about the times you should follow, segmentation, content, metrics , etc.