CRO and SEO are two highly effective website
Posted: Sun Jan 19, 2025 4:53 am
optimization strategies that become even more effective when combined.
If you're familiar with search engine optimization, you already know that it's a highly effective digital marketing strategy for driving relevant organic traffic to your website. But getting more people to your site is only half the battle.
This is where conversion rate optimization comes in, helping to turn morocco b2b leads visitors into customers and encourage them to take conversion actions like making a purchase or signing up for a newsletter.
What is CRO?
Conversion rate optimization (CRO) is the practice of analyzing and optimizing web pages or applications to increase the percentage of users who take a desired action.
CRO tactics include:
User Behavior Analysis
Segmentation of target audience
A/B testing layout improvements
Optimizing your call to action (CTA)
Usability testing
User surveys
What is SEO?
Search engine optimization (SEO) is the practice of analyzing and optimizing a website to improve rankings and visibility on organic search results pages (SERPs).
SEO work includes:
Technical SEO improvements that enable search engines to effectively crawl and index content.
Add relevant keywords to titles, title tags, and full content to improve searchability.
Planning and creating high-quality content that targets users at different stages of their search.
Creating backlinks to increase the authority of a website.
Benefits of Using CRO and SEO Together
On their own, CRO and SEO are effective ways to increase organic traffic and conversions. When you combine the two, their effectiveness increases.
Here are some of the main benefits of using CRO and SEO together:
1. Increase in the cost of traffic
When searching, the general audience has already shown some interest in the products or information you have. Once SEO efforts have done their job of attracting people to your site, CRO takes over to increase the chances that they will take action once they get there.
Working with CRO increases the value of each visit, increasing the conversion rate across all channels, regardless of where the audience comes from. The combined efforts of SEO and CRO allow you to increase the number of visitors to the site.
2. Data-driven decision making
Whether it's building data-driven audience insights or choosing the right landing pages to optimize, when CRO and SEO data work together, they create a clearer picture that allows you to make informed decisions.
3. Reducing customer acquisition costs
Search engine optimization helps you attract more relevant organic traffic. Organic acquisition is more cost-effective than paid advertising, meaning that conversions from these users reduce your overall customer acquisition cost (CAC). This can reduce your advertising costs while improving overall performance.
CRO increases the number of visitors who click on your site by more effectively directing existing traffic to paying customers. This increases conversion across all channels that bring users to your site, maximizing your ROI and helping to reduce your overall customer acquisition costs.
4. Improved user experience
SEO and CRO work differently to improve a website’s user experience (UX). SEO ensures that visitors get what they expect from search. CRO ensures that a website makes it clear what the ideal next action is. Both methods involve improving the speed of web pages, which significantly improves UX.
How to Use CRO and SEO Together
Here are a few steps to help you get started combining CRO and SEO strategies:
Optimize your titles
Headlines are an important tool that helps rank pages for keywords and helps search engines understand the content of the page. Unfortunately, some website designers make the mistake of optimizing headlines for keywords without considering their impact on conversion and user experience. Most users only skim pages, so headlines also need to grab attention and effectively communicate the value proposition.
Increase the speed of your website.
Improving your site speed can also improve your conversion rate by reducing the likelihood that visitors will abandon your site if it loads too slowly. The ideal site speed is between zero and three seconds.
Optimization for mobile devices
In today's world, users need to be optimized for mobile devices. If a site is not fully functional and easy to use, users will find a competitor's site that is suitable. Opting for a responsive, mobile-friendly web design can significantly increase a site's conversion rate, ensuring that users stay on the site and continue to perform their desired actions.
Optimize your website structure
From a conversion rate optimization perspective, an organized and intuitive structure makes it easier for users to find information and reduces the likelihood that they will leave the site if they can't find it.
Add FAQ sections to your content
Adding frequently asked questions (FAQ) to your web pages improves your site's ranking for question-based search queries, appears in featured snippets, and appears in the answers to questions from users who also ask questions on search results pages.
Answering frequently asked questions can also increase conversion rates by removing potential customer objections and providing users with the information they need to research and make decisions. This means they won’t have to ask these questions, which will lead to disagreements, or turn to competitors if they’re not satisfied.
Adding Internal Links
Internal linking creates links between relevant pages on a website. This link building strategy benefits SEO by transferring link authority from high-authority pages to low-authority pages.
Internal links can also benefit CRO by guiding users along a logical conversion path and directing them to relevant content that meets their needs, such as a demo video or pricing page.
Conclusion
SEO and CRO are considered two separate pillars of digital marketing. However, they are both types of website optimization. They share some common techniques, such as updating content and improving loading speed. When these components are considered together, website optimization work has a much greater impact.
If you're familiar with search engine optimization, you already know that it's a highly effective digital marketing strategy for driving relevant organic traffic to your website. But getting more people to your site is only half the battle.
This is where conversion rate optimization comes in, helping to turn morocco b2b leads visitors into customers and encourage them to take conversion actions like making a purchase or signing up for a newsletter.
What is CRO?
Conversion rate optimization (CRO) is the practice of analyzing and optimizing web pages or applications to increase the percentage of users who take a desired action.
CRO tactics include:
User Behavior Analysis
Segmentation of target audience
A/B testing layout improvements
Optimizing your call to action (CTA)
Usability testing
User surveys
What is SEO?
Search engine optimization (SEO) is the practice of analyzing and optimizing a website to improve rankings and visibility on organic search results pages (SERPs).
SEO work includes:
Technical SEO improvements that enable search engines to effectively crawl and index content.
Add relevant keywords to titles, title tags, and full content to improve searchability.
Planning and creating high-quality content that targets users at different stages of their search.
Creating backlinks to increase the authority of a website.
Benefits of Using CRO and SEO Together
On their own, CRO and SEO are effective ways to increase organic traffic and conversions. When you combine the two, their effectiveness increases.
Here are some of the main benefits of using CRO and SEO together:
1. Increase in the cost of traffic
When searching, the general audience has already shown some interest in the products or information you have. Once SEO efforts have done their job of attracting people to your site, CRO takes over to increase the chances that they will take action once they get there.
Working with CRO increases the value of each visit, increasing the conversion rate across all channels, regardless of where the audience comes from. The combined efforts of SEO and CRO allow you to increase the number of visitors to the site.
2. Data-driven decision making
Whether it's building data-driven audience insights or choosing the right landing pages to optimize, when CRO and SEO data work together, they create a clearer picture that allows you to make informed decisions.
3. Reducing customer acquisition costs
Search engine optimization helps you attract more relevant organic traffic. Organic acquisition is more cost-effective than paid advertising, meaning that conversions from these users reduce your overall customer acquisition cost (CAC). This can reduce your advertising costs while improving overall performance.
CRO increases the number of visitors who click on your site by more effectively directing existing traffic to paying customers. This increases conversion across all channels that bring users to your site, maximizing your ROI and helping to reduce your overall customer acquisition costs.
4. Improved user experience
SEO and CRO work differently to improve a website’s user experience (UX). SEO ensures that visitors get what they expect from search. CRO ensures that a website makes it clear what the ideal next action is. Both methods involve improving the speed of web pages, which significantly improves UX.
How to Use CRO and SEO Together
Here are a few steps to help you get started combining CRO and SEO strategies:
Optimize your titles
Headlines are an important tool that helps rank pages for keywords and helps search engines understand the content of the page. Unfortunately, some website designers make the mistake of optimizing headlines for keywords without considering their impact on conversion and user experience. Most users only skim pages, so headlines also need to grab attention and effectively communicate the value proposition.
Increase the speed of your website.
Improving your site speed can also improve your conversion rate by reducing the likelihood that visitors will abandon your site if it loads too slowly. The ideal site speed is between zero and three seconds.
Optimization for mobile devices
In today's world, users need to be optimized for mobile devices. If a site is not fully functional and easy to use, users will find a competitor's site that is suitable. Opting for a responsive, mobile-friendly web design can significantly increase a site's conversion rate, ensuring that users stay on the site and continue to perform their desired actions.
Optimize your website structure
From a conversion rate optimization perspective, an organized and intuitive structure makes it easier for users to find information and reduces the likelihood that they will leave the site if they can't find it.
Add FAQ sections to your content
Adding frequently asked questions (FAQ) to your web pages improves your site's ranking for question-based search queries, appears in featured snippets, and appears in the answers to questions from users who also ask questions on search results pages.
Answering frequently asked questions can also increase conversion rates by removing potential customer objections and providing users with the information they need to research and make decisions. This means they won’t have to ask these questions, which will lead to disagreements, or turn to competitors if they’re not satisfied.
Adding Internal Links
Internal linking creates links between relevant pages on a website. This link building strategy benefits SEO by transferring link authority from high-authority pages to low-authority pages.
Internal links can also benefit CRO by guiding users along a logical conversion path and directing them to relevant content that meets their needs, such as a demo video or pricing page.
Conclusion
SEO and CRO are considered two separate pillars of digital marketing. However, they are both types of website optimization. They share some common techniques, such as updating content and improving loading speed. When these components are considered together, website optimization work has a much greater impact.