If they want to buy a product, they will be able to add it to their cart and pay at any time, even after the event has ended . Brands will also receive the customer's shipping information, and if the consumer agrees, they will also be able to access further details, such as their email and phone number.
[Tweet «Fridays will be live shopping on #Facebook: the social network launches Live Shopping»]
Live video shopping was launched on Facebook last summer, and after a series of tests and the momentum it gained due to lockdown, major brands have decided to adopt this format.
“eCommerce has made the shopping experience incredibly costa rica business email database convenient,” said Yulie Kwon Kim , product lead at Facebook App Commerce.
“So when the customer has a need, they pull out their phone, buy, and their order is on its way. But shopping is not “shopping,” when people window shop to see what’s new, to entertain themselves. They discover something cool they didn’t know about. When people “go shopping,” they often want to hear from a live person, get suggestions, and see the product in context . So more and more people are discovering and deciding what to buy through social media.”
Facebook also says that nearly three-quarters of consumers around the world get inspiration for their purchases through Facebook, Instagram, Messenger and WhatsApp, and nearly two-thirds of them agree that social networks have become as important as other sources of information when making a purchase decision.