Companies can now use their LinkedIn presence to promote their virtual events, helping brands connect with an audience without having to download a new app or register through a separate website.
Additionally, brands will be able to promote their virtual events and reach more potential attendees, and although the expectation is that we will be able to return to physical events in the near future, it is very likely that many companies will continue to use the virtual event format, not only as a safety measure, but to keep costs low.
LinkedIn is also launching new tools to power personalized canada business email database broadcasts, a feature that will allow Pages to stream across a variety of third-party video platforms including Zoom, WebEx, OBS and Microsoft Teams.
Finally, the professional social network has also updated its app to include its analytics tool , which will now offer the same information on the number of visitors, followers and content engagement that can currently be viewed through the desktop version.