According to a survey by the Content
Posted: Sun Jan 19, 2025 4:02 am
There you will find all the important trends in the world of digital marketing. See you there then! Share Fernanda Donnini Rock Author Vector Author Fernanda Donnini Subscribe to Our Blog Sign Up to Receive Rock Content Blog Posts Your Email Address* Related Articles The COVID-19 pandemic is undoubtedly accelerating technology and consumption a major driving force for behavioral change. Trends have been predicted, and new behaviors have emerged—from how people search (Gen Z searches more on TikTok than Google) to what people expect when buying and interacting with brands (such as seeking a brand’s authentic purpose and good user experience).
In addition, new technologies such as Metaverse have moj data entered users' sights, leading to profound changes in consumer behavior in 2022 and accelerating trends in 2023. In this article, we’ll review key research and trends in user and consumer behavior in 2022 and make predictions about what to expect in 2023 (and how to prepare). People want interactive, gamified and diverse content In 2022, digital marketing is driving new ways of consuming and creating content, such as the rise of short-form videos to educate and inform audiences.
Among them, interactive content has proven to be a very effective way to differentiate the brand, allowing the brand to be remembered by the audience and stay in the hearts of consumers. Marketing Institute (CMI), 88% of marketers surveyed said interactive content plays a very important role in brand differentiation. Additionally, the survey revealed a 52.60% increase in engagement with interactive content, confirming consumer interest in this different content format.
In addition, new technologies such as Metaverse have moj data entered users' sights, leading to profound changes in consumer behavior in 2022 and accelerating trends in 2023. In this article, we’ll review key research and trends in user and consumer behavior in 2022 and make predictions about what to expect in 2023 (and how to prepare). People want interactive, gamified and diverse content In 2022, digital marketing is driving new ways of consuming and creating content, such as the rise of short-form videos to educate and inform audiences.
Among them, interactive content has proven to be a very effective way to differentiate the brand, allowing the brand to be remembered by the audience and stay in the hearts of consumers. Marketing Institute (CMI), 88% of marketers surveyed said interactive content plays a very important role in brand differentiation. Additionally, the survey revealed a 52.60% increase in engagement with interactive content, confirming consumer interest in this different content format.