Changes to WhatsApp Business API: Impact on businesses
Posted: Sun Dec 22, 2024 4:49 am
Starting November 1, 2024 , the WhatsApp Business API will undergo a major change. User-initiated conversations will no longer be charged. Until then, businesses paid $0.03 for each customer-initiated conversation. This change will have significant impacts, especially for the group of businesses that use WhatsApp in Brazil .
Companies will now be able to increase their interactions on WhatsApp digital indonesia mobile number customer service without increasing costs. The change represents an opportunity to improve service quality and reduce communication costs.
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Businesses around the world use WhatsApp Business for customer service. Charging for user-initiated conversations has limited the platform’s expanded use. With the new policy, this obstacle disappears, allowing for more interactions and increasing customer satisfaction .
This change in WhatsApp billing benefits businesses of all sizes. Large and small businesses can now be part of this new scenario, improving their communications without worrying about costs per interaction. WhatsApp in Brazil , one of the platform's largest markets, will be greatly impacted by this new phase. Brazilian companies, which already use WhatsApp to offer products and services , will now have more flexibility to send messages to their customers.
Per Message Pricing: Changes in April 2025
While billing for user-initiated conversations will end in November 2024, starting April 1, 2025 , a new per-message pricing model will be implemented. Businesses will now pay for each message sent , rather than the entire conversation. This will include interactions like notifications and order updates, based on the volume of messages exchanged.
This new model will allow for greater control over costs. Companies will have more freedom to use features such as quick responses and sending real-time notifications about their products and services .
However, companies will need to adapt their strategies. The volume of messages exchanged will directly affect the new WhatsApp Business prices .
Impact on customer service and service quality
The new policy will give businesses more flexibility to provide more effective customer service . The elimination of user-initiated chat charges will allow businesses to encourage their customers to communicate via the WhatsApp Business API without worrying about high costs.
Companies of all sizes, therefore , need to adjust their strategies to optimize the use of the platform. Using quick responses and automation will be crucial to offering agile service. In addition, this will increase customer satisfaction and allow companies to send messages without generating high costs.
Companies will now be able to increase their interactions on WhatsApp digital indonesia mobile number customer service without increasing costs. The change represents an opportunity to improve service quality and reduce communication costs.
How to increase sales on Black Friday 2024: Practical tips and effective strategies
Businesses around the world use WhatsApp Business for customer service. Charging for user-initiated conversations has limited the platform’s expanded use. With the new policy, this obstacle disappears, allowing for more interactions and increasing customer satisfaction .
This change in WhatsApp billing benefits businesses of all sizes. Large and small businesses can now be part of this new scenario, improving their communications without worrying about costs per interaction. WhatsApp in Brazil , one of the platform's largest markets, will be greatly impacted by this new phase. Brazilian companies, which already use WhatsApp to offer products and services , will now have more flexibility to send messages to their customers.
Per Message Pricing: Changes in April 2025
While billing for user-initiated conversations will end in November 2024, starting April 1, 2025 , a new per-message pricing model will be implemented. Businesses will now pay for each message sent , rather than the entire conversation. This will include interactions like notifications and order updates, based on the volume of messages exchanged.
This new model will allow for greater control over costs. Companies will have more freedom to use features such as quick responses and sending real-time notifications about their products and services .
However, companies will need to adapt their strategies. The volume of messages exchanged will directly affect the new WhatsApp Business prices .
Impact on customer service and service quality
The new policy will give businesses more flexibility to provide more effective customer service . The elimination of user-initiated chat charges will allow businesses to encourage their customers to communicate via the WhatsApp Business API without worrying about high costs.
Companies of all sizes, therefore , need to adjust their strategies to optimize the use of the platform. Using quick responses and automation will be crucial to offering agile service. In addition, this will increase customer satisfaction and allow companies to send messages without generating high costs.