There are some exceptions to the above recommendation. If your goal is to obtain highly qualified leads , then you can increase the number of fields in the form and require the user to provide more personal information. The important thing is to always weigh the value of the data you are asking for against the benefit the user will get in exchange for giving it to you. If, for example, you are a car dealer and your goal is to generate leads for test drives, it makes sense that, in addition to the email and name to contact them, you ask the user to specify which model they are interested in.
The same goes for video campaigns , with the advantage brazil business email database that in YouTube ads you can generate more attractive content and provide the user with more basic information that motivates them to leave their data.
Pro tip
To get higher-quality leads, show your lead-gen ads on YouTube to a more targeted audience that is more in tune with your brand. In addition to interests and topics, filter by the language in which the ad is produced (or, at most, by the ones your company can handle). If you don't speak Swedish, and you don't have content prepared in that language, there's no point in showing your ads to users who speak it.
Pro tip
Don't mislead the user with generic messages: be very clear about what you expect them to do, as the number of characters available for titles and descriptions is limited. Likewise, choose the most appropriate CTA.