Affiliation and position of person in charge

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Define your personas
A persona is an image of a company or person in charge who uses a service or product. Personas should be determined based on data from surveys, interviews, etc. Web managers should not vaguely decide on a person based on the afghanistan phone number resource content of a product or service.

Next, decide on the image and content of the site based on the persona. Examples of personas for BtoB include the following:

industry
Job Type
Company size
Business Contents
Number of Employees
Sales scale
assignment
Future Outlook
Decide on the search keywords you want to target
To create content with an emphasis on SEO, first decide on search keywords. Even if you can't expect to get results with a highly competitive keyword like "web design," you can increase your chances of appearing at the top of search results by combining multiple keywords, like "web design place name."