What is Google My Business and why does a business need it?

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Google My Business (GMB) is a free platform that allows businesses to manage their presence on Google Search and Google Maps. The tool allows you to add your address, hours, contact information, photos, and other important information that makes your business visible to local searches.
Approximately 46% of all searches on Google are local, meaning people are looking for information relevant to their specific geographic area. 76% of people who search locally on their smartphone visit a physical location within 24 hours, and 28% of those searches result in a purchase.

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Key features of Google My Business:

Local visibility: GMB helps businesses appear in local search results and Google Maps, including the Local Pack (the top three businesses shown).
Information support: the platform provides the ability to display opening hours, contacts, delivery options, or other services for potential customers.
Working with reviews: With GMB, you can receive and respond to customer reviews, react to negative or positive feedback.