How to implement lead management?
Posted: Sat Jan 18, 2025 9:04 am
Do you know how many new leads your company acquires each day? And which of these leads actually close a deal and purchase your product or contract your service? Well, if you had a lead management system, you could check this information with just a few clicks.
We are talking about lead management systems that help boost sales and increase conversions . Without the support of marketing-focused technologies, it would be impossible to have control and visibility over sales opportunities.
For this reason, it is recommended to have tools philippines phone number resource developed to record, segment and analyze communication with potential customers . As a result, the manager has the opportunity to track the origin of leads , their particularities and preferences.
We cannot confuse a lead management system with a CRM ( Customer Relationship Management ), whose function is to organize sales stages and maintain a history of orders and contacts.
We haven't reached the point of sale yet, so we need to treat the contact list as a separate element of the sales flow. The focus is on analyzing who might become a customer in the future. Based on this assessment, the sales team can create a nurturing flow that converts, delights, and builds loyalty.
What are the best practices in lead segmentation?
There is no one-size-fits-all recipe that can be applied to all companies and guarantee the desired result. However, there are some initiatives that can be tested and, if successful, can be implemented throughout the organization. Check out some of them!
Consider the stages of the sales funnel
There's no other way around it: mastering the concept of the sales funnel is essential for a successful marketing strategy. The sales funnel is a representation of the stages that the customer goes through from the first communication with the company, until the moment they decide to close the purchase.
Since we’re talking about sales funnels, how about watching a video to learn how to structure yours?
We are talking about lead management systems that help boost sales and increase conversions . Without the support of marketing-focused technologies, it would be impossible to have control and visibility over sales opportunities.
For this reason, it is recommended to have tools philippines phone number resource developed to record, segment and analyze communication with potential customers . As a result, the manager has the opportunity to track the origin of leads , their particularities and preferences.
We cannot confuse a lead management system with a CRM ( Customer Relationship Management ), whose function is to organize sales stages and maintain a history of orders and contacts.
We haven't reached the point of sale yet, so we need to treat the contact list as a separate element of the sales flow. The focus is on analyzing who might become a customer in the future. Based on this assessment, the sales team can create a nurturing flow that converts, delights, and builds loyalty.
What are the best practices in lead segmentation?
There is no one-size-fits-all recipe that can be applied to all companies and guarantee the desired result. However, there are some initiatives that can be tested and, if successful, can be implemented throughout the organization. Check out some of them!
Consider the stages of the sales funnel
There's no other way around it: mastering the concept of the sales funnel is essential for a successful marketing strategy. The sales funnel is a representation of the stages that the customer goes through from the first communication with the company, until the moment they decide to close the purchase.
Since we’re talking about sales funnels, how about watching a video to learn how to structure yours?