Increasing Regulation and Scrutiny
Posted: Sat Jan 18, 2025 8:53 am
With privacy and data protection high on the agenda for organizations in all sectors of the economy, SMS marketers must also anticipate increasing levels of scrutiny canada telegram and industry regulation. For example, in the US, the Federal Communications Commission (FCC) is developing a framework that will impose new requirements on wireless providers. Specifically, providers will conduct analysis at a network level and block messages that are from invalid or unused numbers, and numbers from a blacklist. To avoid inclusion on this blacklist, advertisers will need to exercise greater care in their SMS marketing.
Increasing Reliance on 10-Digit Long Codes (10DLC)
Security concerns prompted mobile carriers to phase out shared short codes for SMS marketing in 2021, leaving only a limited pool of dedicated short codes for marketers. As a result, the 10-digit long code (10DLC) now reigns supreme.
10-digit long codes are 10-digit local phone numbers, used to send high-volume text messages for marketing campaigns and other communications. They tend to be cheaper than short codes and provide spam protection plus improved deliverability. As people tend to put more faith in local numbers than toll-free numbers, 10DLC also has the edge in consumer trust.
Integrating AI into the Customer Service Mix
With the rise of conversational and generative AI – and its incorporation into an increasing number of mainstream software applications – putting artificial intelligence to work for customer support is now easier than ever.
Chatbots on corporate websites are now a common feature, with natural language processing (NLP) engines generating a human-sounding conversation that can provide custom answers to customer queries. Such chatbot technology is spilling over into SMS software, expanding enterprise customer support and customer engagement options
Increasing Reliance on 10-Digit Long Codes (10DLC)
Security concerns prompted mobile carriers to phase out shared short codes for SMS marketing in 2021, leaving only a limited pool of dedicated short codes for marketers. As a result, the 10-digit long code (10DLC) now reigns supreme.
10-digit long codes are 10-digit local phone numbers, used to send high-volume text messages for marketing campaigns and other communications. They tend to be cheaper than short codes and provide spam protection plus improved deliverability. As people tend to put more faith in local numbers than toll-free numbers, 10DLC also has the edge in consumer trust.
Integrating AI into the Customer Service Mix
With the rise of conversational and generative AI – and its incorporation into an increasing number of mainstream software applications – putting artificial intelligence to work for customer support is now easier than ever.
Chatbots on corporate websites are now a common feature, with natural language processing (NLP) engines generating a human-sounding conversation that can provide custom answers to customer queries. Such chatbot technology is spilling over into SMS software, expanding enterprise customer support and customer engagement options