12 Best Website Optimization Tools in 2024 (Free + Paid)
Posted: Sun Dec 22, 2024 4:40 am
All you need is the right software to identify and rectify any issues that may be affecting your site’s search engine optimization (SEO) – the actions you’re taking to improve your visibility in search results – user experience, accessibility and conversion rates.
We've selected 12 website optimization tools to help you unleash your website's full potential.
Let's dive in.
1. Site Audit
Site Audit is a website crawler tool that assesses the overall health of your site.
Perform over 140 technical SEO (activities that improve a website for search engines and users) and on-page SEO (actions on your web pages that improve search rankings) checks to identify issues on your site.
These issues can affect your site's crawlability (i.e. how easily search engine robots, called crawlers, access and index your content), search engine rankings, and more.
The tool also provides recommendations on how to address each issue you encounter.
To use Site Audit, open the project setup tool . And click " Start Site Audit ."
Site Audit Settings page with the "Start Site Audit" button highlighted
Once the audit is complete, head over to the “Overview” tab to take a high-level look at the overall health of your website. It includes a Site Health score (between 0% and 100%) that can help you understand how well your site is doing from an SEO perspective.
Start Audit Summary Report
Then go to the " Issues " tab.
The most serious issues (called "Errors") appear at the top of the list in red. phone code philippines These are the issues that have the biggest impact on your SEO, user experience, and website performance. So fix them before moving on to "Warnings" and "Notices."
"Errors" listed in the "Issues" tab of the Site Audit
You can also click " Why and how to fix it " next to any issue to see suggestions for fixing it.
An example of structured data issues in the "Why and how to fix them" section
And you can even measure your success after you fix the issues. Simply rerun the audit and head to the " Progress " tab.
Best use
Site Audit is an excellent website optimizer for technical SEO. It mimics the way Google crawls your website to identify major issues affecting the overall health of your website.
What we like
The Site Audit performs a complete analysis of the website. But it still makes website optimization accessible to beginners.
The tool provides visual reports with tables and graphs. Which means that your findings are easy to understand.
The Site Audit also categorizes your issues, so you can easily know which issues to address first.
Prices
A free account allows you to track up to 100 pages. But you get many more features with a paid plan.
Pricing starts at $139.95 per month with monthly billing. There is also a seven-day free trial.
We've selected 12 website optimization tools to help you unleash your website's full potential.
Let's dive in.
1. Site Audit
Site Audit is a website crawler tool that assesses the overall health of your site.
Perform over 140 technical SEO (activities that improve a website for search engines and users) and on-page SEO (actions on your web pages that improve search rankings) checks to identify issues on your site.
These issues can affect your site's crawlability (i.e. how easily search engine robots, called crawlers, access and index your content), search engine rankings, and more.
The tool also provides recommendations on how to address each issue you encounter.
To use Site Audit, open the project setup tool . And click " Start Site Audit ."
Site Audit Settings page with the "Start Site Audit" button highlighted
Once the audit is complete, head over to the “Overview” tab to take a high-level look at the overall health of your website. It includes a Site Health score (between 0% and 100%) that can help you understand how well your site is doing from an SEO perspective.
Start Audit Summary Report
Then go to the " Issues " tab.
The most serious issues (called "Errors") appear at the top of the list in red. phone code philippines These are the issues that have the biggest impact on your SEO, user experience, and website performance. So fix them before moving on to "Warnings" and "Notices."
"Errors" listed in the "Issues" tab of the Site Audit
You can also click " Why and how to fix it " next to any issue to see suggestions for fixing it.
An example of structured data issues in the "Why and how to fix them" section
And you can even measure your success after you fix the issues. Simply rerun the audit and head to the " Progress " tab.
Best use
Site Audit is an excellent website optimizer for technical SEO. It mimics the way Google crawls your website to identify major issues affecting the overall health of your website.
What we like
The Site Audit performs a complete analysis of the website. But it still makes website optimization accessible to beginners.
The tool provides visual reports with tables and graphs. Which means that your findings are easy to understand.
The Site Audit also categorizes your issues, so you can easily know which issues to address first.
Prices
A free account allows you to track up to 100 pages. But you get many more features with a paid plan.
Pricing starts at $139.95 per month with monthly billing. There is also a seven-day free trial.