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Plus, you'll have fewer spam complaints and a better sender reputation. Let’s dive into more details about email scrubbing: what it is, why it’s important for email list hygiene, and how to use it for more successful email marketing campaigns. What is email scrubbing? Just like the name implies, email scrubbing is the process of scrubbing clean your email list to remove inactive subscribers, and invalid and duplicate email addresses from your list. These subscribers do not open your emails, let alone engage and convert.

Some of the people don’t even receive argentina telemarketing list your emails at all. Worse still, others may mark your email as spam, which can have a very bad effect on your deliverability. All of these affect the success of your email marketing campaigns. Hence, the goal of email scrubbing is to keep your email list updated and ensure that you’re sending emails to only valid and engaged subscribers who are genuinely interested in your offers. Continue reading to learn the benefits of email scrubbing and a clean email list.

Why you should periodically scrub your email list besides being an essential aspect of email list management, here are some reasons you should clean your email list periodically. Reduces email marketing costs most esps (email service providers) charge based on the number of subscribers and/or emails sent. So, maintaining a large email list is more expensive than a medium or small list. And that’s okay if all the subscribers on your list are valid, active, and engaged.