Next, there are three disadvantages that companies and stores should be aware of when implementing an OMO strategy.
A long-term perspective is needed
Development and maintenance costs are high
There is a bad business model
Let's take a closer look at each one.
A long-term perspective is needed
OMO requires a long-term perspective.
This is because analyzing and integrating customer data to improve customer satisfaction takes time, and it requires time and operational costs to be able to provide a high-quality customer experience.
If you can acquire and increase long-term fans, they uzbekistan email address will be more likely to repurchase your products and services, which will lead to increased sales for your company.
Since this is not something that will generate immediate profits, the key is to take a long-term perspective rather than short-term gains.
Development and maintenance costs are high
Promoting OMO incurs costs for development, maintenance, and human resource training.
Specifically, costs include the development and operation of physical stores and e-commerce sites, customer databases and user interfaces for customers, as well as the training of personnel and the establishment of internal structures to handle OMO.
It will also be necessary to train staff to collect and analyze customer data, and to change and instruct staff in physical stores on their operations.
For these reasons, please prepare sufficient funds to promote OMO.