So, what is bulk SMS – and how does
Posted: Sat Jan 18, 2025 6:57 am
Introduction
It’s now pretty much accepted wisdom that recipients worldwide open 98% of the short message service or SMS text communications they receive on their mobile devices – some 90% of them within three minutes of getting the text. By comparison, email messages tend to achieve only a 20% opening rate.
This acceptance for brazil telegram SMS has inspired organizations to extend short messaging functionality to web apps, social media, and other platforms, in what is known as application-to-person messaging (A2P SMS), business SMS, or enterprise SMS.
Short message service application programming interface (SMS API) technology and cloud-hosted SMS as a Service (SMSaaS) offerings are extending the text communication reach of organizations to global levels, enabling business text users to reach bigger and bigger audiences.
There’s money in this approach, too. Back in 1998, there were about eight companies that offered bulk SMS. Now there are well over 100. In fact, SMS marketing is expected to grow at a compound annual growth rate (CAGR) of 5.5% from 2020 to 2027.
it work? We’ll be addressing these questions, along with other issues, in this article.
What Is Bulk SMS?
In its purest sense, bulk SMS is a blanket term for sending an SMS communication to two or more recipients. The term is generally used in reference to SMS marketing texts rather than alerts or notifications.
Historically, as we have noted, bulk SMS has been over 25 years old, but the technique is likely to remain a major force in customer communications for some time to come. Media companies, enterprises, and financial institutions use bulk texting for promotional and fraud control purposes, while consumer brands use bulk SMS for a variety of reasons, including entertainment, enterprise management, and mobile marketing.
Bulk SMS is an ideal format for direct marketing, email marketing, and newsletter promotion, but it can also be used to create and distribute SMS newsletters.
It’s now pretty much accepted wisdom that recipients worldwide open 98% of the short message service or SMS text communications they receive on their mobile devices – some 90% of them within three minutes of getting the text. By comparison, email messages tend to achieve only a 20% opening rate.
This acceptance for brazil telegram SMS has inspired organizations to extend short messaging functionality to web apps, social media, and other platforms, in what is known as application-to-person messaging (A2P SMS), business SMS, or enterprise SMS.
Short message service application programming interface (SMS API) technology and cloud-hosted SMS as a Service (SMSaaS) offerings are extending the text communication reach of organizations to global levels, enabling business text users to reach bigger and bigger audiences.
There’s money in this approach, too. Back in 1998, there were about eight companies that offered bulk SMS. Now there are well over 100. In fact, SMS marketing is expected to grow at a compound annual growth rate (CAGR) of 5.5% from 2020 to 2027.
it work? We’ll be addressing these questions, along with other issues, in this article.
What Is Bulk SMS?
In its purest sense, bulk SMS is a blanket term for sending an SMS communication to two or more recipients. The term is generally used in reference to SMS marketing texts rather than alerts or notifications.
Historically, as we have noted, bulk SMS has been over 25 years old, but the technique is likely to remain a major force in customer communications for some time to come. Media companies, enterprises, and financial institutions use bulk texting for promotional and fraud control purposes, while consumer brands use bulk SMS for a variety of reasons, including entertainment, enterprise management, and mobile marketing.
Bulk SMS is an ideal format for direct marketing, email marketing, and newsletter promotion, but it can also be used to create and distribute SMS newsletters.