When to Downsell
Posted: Sat Jan 18, 2025 6:50 am
Although it is a technique mainly applied offline, down selling also concerns e-commerce that, like the seller of a physical store, have the possibility of knowing the needs, habits and purchasing possibilities of their customers. Instead of losing a sale, down selling allows you to save that opportunity and even if it is not always able to guarantee a large profit margin, it still has the advantage of having transformed the customer into a buyer by offering an option closer to his spending possibilities.
As with up-selling and cross-selling, down-selling also has one purpose:increase e-commerce sales.
When is it worth down selling? In certain situations, the bearish game can be particularly useful, let's find out which ones.
Abandoned Carts . If a customer adds a product to thecarte-commerce but does albania consumer email list not finalize the purchase, then it is the ideal time to offer a cheaper alternative product.
Price Negotiation . When, for example, in direct sales a customer expresses hesitation about the price, offering a cheaper version could save the sale.
A product or service is outside the customer's available budget
During thecheckout. Offering downsell options just before checkout can help re-engage your customer, especially if your checkout process is long or complicated.
The best down selling strategies in an e-commerce
Offering a cheaper alternative can improve the customer's perception of the brand, showing them that the company is attentive to their needs and is able to adapt the offer to their budget. Downselling thus builds customer loyalty, but by closing an otherwise lost sale it is also able to acquire new ones. In order to apply downselling successfully, however, it is necessary to follow some key strategies. Let's see which are the most important.
As with up-selling and cross-selling, down-selling also has one purpose:increase e-commerce sales.
When is it worth down selling? In certain situations, the bearish game can be particularly useful, let's find out which ones.
Abandoned Carts . If a customer adds a product to thecarte-commerce but does albania consumer email list not finalize the purchase, then it is the ideal time to offer a cheaper alternative product.
Price Negotiation . When, for example, in direct sales a customer expresses hesitation about the price, offering a cheaper version could save the sale.
A product or service is outside the customer's available budget
During thecheckout. Offering downsell options just before checkout can help re-engage your customer, especially if your checkout process is long or complicated.
The best down selling strategies in an e-commerce
Offering a cheaper alternative can improve the customer's perception of the brand, showing them that the company is attentive to their needs and is able to adapt the offer to their budget. Downselling thus builds customer loyalty, but by closing an otherwise lost sale it is also able to acquire new ones. In order to apply downselling successfully, however, it is necessary to follow some key strategies. Let's see which are the most important.