Discover marketing strategies and techniques that work
Posted: Sat Jan 18, 2025 6:49 am
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Want a deeper understanding of your marketing campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.
But don't let the name fool you. This show is about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
The importance of developing a video content marketing strategy
As a marketer in today’s digital landscape, you know the immense power of video content. But developing an effective video marketing strategy can be challenging. How do you create the right type of video for each stage of the customer journey? What's the best way to balance quality and quantity? How to ensure your video content drives real business results?
Content Monsta co-founder A. Lee Judge shares his egypt email list four-stage approach to integrating video marketing content with sales funnels. This approach helps you create more impactful videos that can really drive your business forward.
Before we dive into video strategy, it’s important to understand why having a clear video content plan is so important for your business. As Lee explains, many companies make two common mistakes with video:
They think video production is too expensive, so they avoid creating video content.
They’re pouring their entire budget into the wrong types of videos that don’t align with their business goals or customer journeys.
Without a well-thought-out video marketing strategy, you could be wasting valuable resources creating videos that fail to achieve your business goals. You might create beautiful, well-produced videos that look great but do little to attract leads or drive sales.
A successful video marketing strategy can help you:
Create the right type of video for each stage of the customer journey
Effectively balance quality and quantity
Allocate your budget wisely
Create videos that drive real business results
Align your video efforts with broader marketing and sales goals
Now, let’s explore Lee’s four-stage approach to developing an effective video content strategy that will help you avoid these common pitfalls and maximize the effectiveness of your video marketing.
Don’t miss out on our upcoming social media marketing insights and strategies! Sign up to receive notifications when we publish new articles on Social Media Examiner. Our carefully crafted content will help you stay ahead of the curve and drive results for your business. Click the link below to sign up now and receive our annual report!
Yes! I need your update
Want a deeper understanding of your marketing campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.
But don't let the name fool you. This show is about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
The importance of developing a video content marketing strategy
As a marketer in today’s digital landscape, you know the immense power of video content. But developing an effective video marketing strategy can be challenging. How do you create the right type of video for each stage of the customer journey? What's the best way to balance quality and quantity? How to ensure your video content drives real business results?
Content Monsta co-founder A. Lee Judge shares his egypt email list four-stage approach to integrating video marketing content with sales funnels. This approach helps you create more impactful videos that can really drive your business forward.
Before we dive into video strategy, it’s important to understand why having a clear video content plan is so important for your business. As Lee explains, many companies make two common mistakes with video:
They think video production is too expensive, so they avoid creating video content.
They’re pouring their entire budget into the wrong types of videos that don’t align with their business goals or customer journeys.
Without a well-thought-out video marketing strategy, you could be wasting valuable resources creating videos that fail to achieve your business goals. You might create beautiful, well-produced videos that look great but do little to attract leads or drive sales.
A successful video marketing strategy can help you:
Create the right type of video for each stage of the customer journey
Effectively balance quality and quantity
Allocate your budget wisely
Create videos that drive real business results
Align your video efforts with broader marketing and sales goals
Now, let’s explore Lee’s four-stage approach to developing an effective video content strategy that will help you avoid these common pitfalls and maximize the effectiveness of your video marketing.