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Posted: Sat Jan 18, 2025 6:38 am
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#2: Segment your audience to provide a personalized customer experience
One of the key benefits of AI in targeted marketing campaigns is its ability to deliver a personalized customer experience. Cathy emphasized the importance of segmentation in achieving this goal.
By using lead scoring tools like HubSpot, marketers can segment audiences based on engagement scores, intent scores, and various other factors. This way, they can send the right message to the right person through the right channel at the right time, making communications more relevant and effective.
At Marketing AI Institute, Cathy and her team use demographic, psychographic, and behavioral data to segment audiences. For example, they look at job title, industry, company size, website interaction, email engagement, and event attendance to create a detailed profile of their subscribers. They then use this information to tailor content and products to each segment, ensuring every touchpoint is as relevant and valuable as possible.
Additionally, by tracking the pages and resources that subscribers visit on their site, they can identify people who are interested in topics such as content creation, advertising, or customer service. They then use this information to deliver targeted content and promotions relevant to these specific use cases, thereby increasing conversion rates and customer satisfaction.
Get details
#2: Segment your audience to provide a personalized customer experience
One of the key benefits of AI in targeted marketing campaigns is its ability to deliver a personalized customer experience. Cathy emphasized the importance of segmentation in achieving this goal.
By using lead scoring tools like HubSpot, marketers can segment audiences based on engagement scores, intent scores, and various other factors. This way, they can send the right message to the right person through the right channel at the right time, making communications more relevant and effective.
At Marketing AI Institute, Cathy and her team use demographic, psychographic, and behavioral data to segment audiences. For example, they look at job title, industry, company size, website interaction, email engagement, and event attendance to create a detailed profile of their subscribers. They then use this information to tailor content and products to each segment, ensuring every touchpoint is as relevant and valuable as possible.
Additionally, by tracking the pages and resources that subscribers visit on their site, they can identify people who are interested in topics such as content creation, advertising, or customer service. They then use this information to deliver targeted content and promotions relevant to these specific use cases, thereby increasing conversion rates and customer satisfaction.