SEO Chronicles | Content Marketing
Posted: Sat Jan 18, 2025 6:24 am
Each Content Marketing campaign will yield specific data that is pakistan b2b leads useful for monitoring results and making adjustments to make the process more efficient.
In this same context, the following 4 Analytics reports are essential for every marketer . What is each one about?
Traffic
As the name suggests, this report shows exactly which pages are visited the most, as well as the average time each group of users spends on those pages and the bounce rate.
This report is important because it makes sellers pay special attention to these pages to ensure that the content has the necessary elements to guarantee the sale: quality, originality, forms and call to action, among others. Likewise, including internal links to other URLs within the same content is essential to multiply visits.
Analytics Reports Every Marketer Should Use With Their Content
Navigation Summary
Google Analytics shows which pages the user uses to access content, as well as which links they click on once they are on those pages.
This summary helps to understand two factors:
1. What information does the reader already have, that is, what they already obtained when visiting the first page.
2. What do you need next, since that has led you to visit the following links? Answering this question will help create the content they are looking for on those pages.
Organic search traffic
This refers to the number of visits obtained naturally from the main searches. When detecting the pages that obtain this type of traffic, you will have to be careful when making any type of modification to them, since this would affect their rank in Google.
On the other hand, it is interesting to know what type of content achieves the most visits organically, since this will be the guideline for the creation of new information that will be used in Content Marketing campaigns.
Conversions
Every content marketer needs to know if their work is yielding the expected results. That's what this report is all about, which shows the number of interactions on each page, which can be sales, downloads of digital products, or subscriptions to mailing lists, among others.
The total conversions divided by the number of page views represents the final rate and will help you understand which pages are working best to achieve that goal.
These four reports are an essential part of any Content Marketing salesperson. Thanks to them, the course of action to follow will be defined in order to continue generating traffic and conversions in each campaign in a consistent manner.
In this same context, the following 4 Analytics reports are essential for every marketer . What is each one about?
Traffic
As the name suggests, this report shows exactly which pages are visited the most, as well as the average time each group of users spends on those pages and the bounce rate.
This report is important because it makes sellers pay special attention to these pages to ensure that the content has the necessary elements to guarantee the sale: quality, originality, forms and call to action, among others. Likewise, including internal links to other URLs within the same content is essential to multiply visits.
Analytics Reports Every Marketer Should Use With Their Content
Navigation Summary
Google Analytics shows which pages the user uses to access content, as well as which links they click on once they are on those pages.
This summary helps to understand two factors:
1. What information does the reader already have, that is, what they already obtained when visiting the first page.
2. What do you need next, since that has led you to visit the following links? Answering this question will help create the content they are looking for on those pages.
Organic search traffic
This refers to the number of visits obtained naturally from the main searches. When detecting the pages that obtain this type of traffic, you will have to be careful when making any type of modification to them, since this would affect their rank in Google.
On the other hand, it is interesting to know what type of content achieves the most visits organically, since this will be the guideline for the creation of new information that will be used in Content Marketing campaigns.
Conversions
Every content marketer needs to know if their work is yielding the expected results. That's what this report is all about, which shows the number of interactions on each page, which can be sales, downloads of digital products, or subscriptions to mailing lists, among others.
The total conversions divided by the number of page views represents the final rate and will help you understand which pages are working best to achieve that goal.
These four reports are an essential part of any Content Marketing salesperson. Thanks to them, the course of action to follow will be defined in order to continue generating traffic and conversions in each campaign in a consistent manner.