5 practices to make the most of the meta description from an SEO point of view
It is true that the meta description can be of any length, but it is important to keep in mind that search engines tend to truncate snippets that are too long and contain more than 160 characters, so be careful! Don't forget to put the keywords at the beginning .
You have the option of writing meta descriptions that are long and descriptive enough to not exceed the limit. However, the ideal meta description is between 135 and 160 characters.
Convince readers
For a snippet to be considered “good”, it must have a readable and persuasive description always using keywords, this can favor the click rate of a given page.
Search engines like Google bold words in the description bahamas business email database that match search terms, allowing users to see relevant text more easily. So, don't forget to tailor your meta descriptions to the most common search terms.
Avoid keyword stuffing
As we mentioned before, the use of keywords is essential for the meta description, but using them excessively can cause users to consider the web page as spam.
The text you put in the description should read fluently, be easy to understand and not like a list or string of words without grammatical meaning. Consider the meta description as an advertisement for your website and only use the necessary keywords that can be related to your site.