Current case studies
provide guarantee
Demonstrate a proven track record
Example: "Our system has been tested in 27 industries and ha
Pro Tip: Consider creating a spreadsheet that records every denmark email list
objection you hear from prospects and develop specific responses to each objection.
#7: Call to Action
A clear, compelling call-to-action (CTA) is the final element of a high-converting video ad—your audience needs clear direction on what to do next, even if you think it’s obvious.
First, provide them with specific steps and simple instructions using direct language. For example: "Click the link below to sign up for free training."
Next, add urgency to your CTA through a limited-time offer, exclusive opportunity, scarcity, or deadline. For example: "This special offer is only available through this ad."
Finally, emphasize the value of your product by reminding you of the benefits it offers, highlighting results, and previewing results. For example: "Download your free guide now to implement these strategies."
Here are three ways to deliver your CTAs.