All that's left is a branding opportunity
Posted: Sat Jan 18, 2025 5:48 am
SERP Feature Ownership You can further analyze each SERP feature by clicking on the column and see how it has changed over time in the SERP Feature History graph. This helps you measure the impact of changes you've made and identify new opportunities for underutilized features in Google search.
SERP Feature History Graph Sign up for a free trial SERP Questions In addition to Featured Snippets, Google is increasingly taking a BIG step forward by suggesting the user the possible next steps in their search journey, i.e.
Related questions, i.e. people who chinese student phone number list also ask. featured snippet people also ask example In the SERP, these questions often replace a traditional blue link (I call it “killing a blue link”), which reduces the number of results on page 1 and reduces the opportunity for brands to rank there for the user’s search query.
They take up a lot of space, and the visible portion of the PAA (People Also Ask) box offers nothing to the sites that appear there… not even brand visibility. The user has to click on the question to see more.
SERP Feature History Graph Sign up for a free trial SERP Questions In addition to Featured Snippets, Google is increasingly taking a BIG step forward by suggesting the user the possible next steps in their search journey, i.e.
Related questions, i.e. people who chinese student phone number list also ask. featured snippet people also ask example In the SERP, these questions often replace a traditional blue link (I call it “killing a blue link”), which reduces the number of results on page 1 and reduces the opportunity for brands to rank there for the user’s search query.
They take up a lot of space, and the visible portion of the PAA (People Also Ask) box offers nothing to the sites that appear there… not even brand visibility. The user has to click on the question to see more.