By Alberto Gonzalez
Marketing4eCommerce Editor
LFashion brand Blue Banana has announced that it has managed to make its carbon emissions negative , offsetting twice the emissions generated by its garments. The brand, which thus confirms its commitment to sustainability, has relied on the environmental intelligence tool Dcycle , which evaluates the impact of companies and establishes measures to minimize and negate it.
Sustainability as a brand axis
Thanks to this collaboration, Blue Banana has been able to not only analyse the environmental impact of its new Fall-Winter 2021 collection , but also to negate it by analysing three variables: the impact of CO2 emitted ; eutrophication , that is, contaminated fresh water; and the water footprint , or fresh water used in the manufacturing process of the garments.
To find out a little more about this initiative, we spoke algeria business email database with the company's co-founders and co-CEOs, Nacho Rivera and Juan Fernández-Estrada. For Rivera, " Blue Banana is a company that is closely linked to nature and, with total transparency and aware that there is still a long way to go, we work to make our garments as environmentally friendly as possible. Becoming the first Spanish clothing brand to make its carbon footprint negative is a great achievement of which we are very proud. This means that we offset twice the emissions generated by our activity ."
Juan Fernandez-Estrada and Nacho Rivera
To achieve this negative carbon footprint, the brand has invested the equivalent of double its emissions in environmental projects with the backing of the United Nations. In addition, it has initiated a resource efficiency process to minimise the amount of water needed in the manufacturing process, as well as CO2 emissions. These measures are part of a more ambitious objective, which makes sustainability a fundamental pillar of Blue Banana's operations.