What mistakes should be avoided when optimizing SEO for e-commerce?
Posted: Sat Jan 18, 2025 5:36 am
Have you ever wondered what mistakes to avoid when optimizing your e-commerce? Don't worry, we'll answer that question right now!
Platform selection
The choice of platform for your e-commerce directly influences your SEO strategies, believe me! It must be optimized to facilitate the configurations we discussed throughout this article and Google's understanding of the pages.
Customization options are austria phone number resource also very important, as each business has its own needs.
Duplicate content
Having duplicate content across different URLs on your website is more common than you might think. This is because the different URLs all link to the same home page:
site.com.br
site.com.br/index.html
It may also happen that internal content is duplicated on parameterized pages , which lead to the same page as the original URL, for example:
site.com.br/tennis/
site.com.br/tenis/utm_source=newsletter&utm_campaign=emm7
Is this happening on your website? Then I must tell you that you are creating unnecessary competition between your pages , and Google doesn't know which ones are the most relevant.
To resolve this issue, you must apply a Canonical Tag , which shows Google which is the original or most important URL, which should be indexed by its robots.
Broken links
It is common for some pages to no longer be part of a website over time.
Products cease to exist, pages change URLs, etc. But what will the user who accesses that non-existent page find? The frustration of the 404 error (“page not found”) .
For this reason, it is important to fix these issues. You can either create a custom error page that apologizes and redirects to other content, or use a 301 Redirect from the non-existent URL to a new URL.
Did you like the content? Follow Hubify on social media, we are on Facebook , YouTube , Linkedin and Instagram .
Platform selection
The choice of platform for your e-commerce directly influences your SEO strategies, believe me! It must be optimized to facilitate the configurations we discussed throughout this article and Google's understanding of the pages.
Customization options are austria phone number resource also very important, as each business has its own needs.
Duplicate content
Having duplicate content across different URLs on your website is more common than you might think. This is because the different URLs all link to the same home page:
site.com.br
site.com.br/index.html
It may also happen that internal content is duplicated on parameterized pages , which lead to the same page as the original URL, for example:
site.com.br/tennis/
site.com.br/tenis/utm_source=newsletter&utm_campaign=emm7
Is this happening on your website? Then I must tell you that you are creating unnecessary competition between your pages , and Google doesn't know which ones are the most relevant.
To resolve this issue, you must apply a Canonical Tag , which shows Google which is the original or most important URL, which should be indexed by its robots.
Broken links
It is common for some pages to no longer be part of a website over time.
Products cease to exist, pages change URLs, etc. But what will the user who accesses that non-existent page find? The frustration of the 404 error (“page not found”) .
For this reason, it is important to fix these issues. You can either create a custom error page that apologizes and redirects to other content, or use a 301 Redirect from the non-existent URL to a new URL.
Did you like the content? Follow Hubify on social media, we are on Facebook , YouTube , Linkedin and Instagram .