I will briefly summarize the most important ones: SEARCH ENGINES : if in Italy we use Google almost exclusively for our internet searches, in the United States it is not exactly the same. Let's be clear: of the market share; but next to Big G there are other engines that should not be underestimated when you want to export to the USA using the web.
The most important is Bing , a Microsoft creation that manages a respectable 20% of searches . In short: in the USA targeted advertising and SEO on Google are fine, but next to these job seekers phone number list weapons you also need to show off the advertising cards on Bing and consider in the SEO strategy that this search engine has slightly different logic.
SOCIAL NETWORK : even in the Social sphere there are some small but important differences between Italy and the United States. According to statistics , among the most important American Social Networks is Reddit , a News and entertainment Social Network that even surpasses Twitter, ranking third after Facebook and Youtube.
At the moment this somewhat anomalous Social Network is still impervious to advertising logic, but nothing prevents companies from opening their own accounts and starting discussions with users. If used well, it can be an additional tool for Brand Awareness in the USA.
Google in America is still a giant with more than 65%
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