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Posted: Sat Jan 18, 2025 5:21 am
Increasing the effectiveness of SMS mailings: step-by-step instructions
Increasing the effectiveness of SMS mailings: step-by-step instructionsUseful
SMS mailing is a convenient way to interact with customers. Messages with notifications, promotions, reminders are sent directly to recipients' mobile phones. On average, 90% of such messages are read within the first three minutes after receiving them.
SMS has a character limit: up to 70 in Cyrillic or up to 160 in Latin. Exceeding the limit will incur a fee. Consider this when planning your budget.
It is better to state the essence of the message in the cyprus b2b leads first five words. Do not use ornate and complex sentences.
Remember, your reader won't waste time on the message. SMS are scanned quickly. There are only a few seconds to grab attention and get the point across.
Call to Action (CTA)
This is a key element of marketing. It encourages the recipient to perform a target action: follow a link to a website, register for an event, place an order, etc.
Screenshot: Newsletter from Fujiyama
Personalization
Several reasons to use it in SMS mailings:
Increases loyalty because it creates the feeling that you genuinely care about your customers and value them as unique buyers.
Write not "15% discount with promo code" , but: "[Customer name]. Promo code for 15% discount for you" .
Increase conversion because the message is tailored to the individual needs and preferences of the recipient.
Here, the company reaches out to Ivan and offers him information about a product that he might be interested in. This approach increases the likelihood that Ivan will open the message and perform the target action.
Defining the target audience
Before you start sending out your newsletter, you need to understand who it will be intended for. These could be:
Regular customers. If the company has a base of regular customers, then SMS notifications can be targeted specifically at them. In this case, it is worth offering special promotions, discounts or information about new products.
One-time buyers. Messages can be addressed to those who have already purchased the product, but for some reason did not return for a repeat visit. The purpose of the mailing is to remind about yourself and encourage action: to place an order or purchase the product.
Website subscribers. The company can inform the audience about the latest news, promotions, discounts and other interesting events related to their brand.
Increasing the effectiveness of SMS mailings: step-by-step instructionsUseful
SMS mailing is a convenient way to interact with customers. Messages with notifications, promotions, reminders are sent directly to recipients' mobile phones. On average, 90% of such messages are read within the first three minutes after receiving them.
SMS has a character limit: up to 70 in Cyrillic or up to 160 in Latin. Exceeding the limit will incur a fee. Consider this when planning your budget.
It is better to state the essence of the message in the cyprus b2b leads first five words. Do not use ornate and complex sentences.
Remember, your reader won't waste time on the message. SMS are scanned quickly. There are only a few seconds to grab attention and get the point across.
Call to Action (CTA)
This is a key element of marketing. It encourages the recipient to perform a target action: follow a link to a website, register for an event, place an order, etc.
Screenshot: Newsletter from Fujiyama
Personalization
Several reasons to use it in SMS mailings:
Increases loyalty because it creates the feeling that you genuinely care about your customers and value them as unique buyers.
Write not "15% discount with promo code" , but: "[Customer name]. Promo code for 15% discount for you" .
Increase conversion because the message is tailored to the individual needs and preferences of the recipient.
Here, the company reaches out to Ivan and offers him information about a product that he might be interested in. This approach increases the likelihood that Ivan will open the message and perform the target action.
Defining the target audience
Before you start sending out your newsletter, you need to understand who it will be intended for. These could be:
Regular customers. If the company has a base of regular customers, then SMS notifications can be targeted specifically at them. In this case, it is worth offering special promotions, discounts or information about new products.
One-time buyers. Messages can be addressed to those who have already purchased the product, but for some reason did not return for a repeat visit. The purpose of the mailing is to remind about yourself and encourage action: to place an order or purchase the product.
Website subscribers. The company can inform the audience about the latest news, promotions, discounts and other interesting events related to their brand.