What are the constitutive dimensions of consumer engagement?

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Behavioral dimension : this dimension implies, on the part of the consumer, an active participation in the construction of the brand values . The customer is directly involved in the process of co-production of the products or brands, starting from the conception of the offer, through the purchasing and consumption experiences. This is possible today, especially thanks to the presence of social networks , with which the consumer can apply sharing dynamics on their platforms, triggering word-of-mouth mechanisms with which they can, eventually, influence other potential customers.
Cognitive dimension: this dimension is activated on a more psychological level. The afghanistan consumer email list consumer is attracted to a brand that he considers relevant, because, in some way, it represents his values, consequently increasing its relevance.
Emotional dimension: this dimension, linked to the emotional involvement of the consumer, is the result of continuous exchanges of relationships between the customer and the brand. It presupposes an attitude of loyalty.
This is why today we must focus on emotion to conduct effective customer retention actions .

When the policy expires, it is not enough to send an email that confirms or improves the contractual terms. It is necessary for the recipient to receive something that interests and entertains them. A study conducted in the automotive sector has found that images and videos posted on social media increase the level of engagement. This is an important indication for insurance renewal campaigns. With an additional advantage deriving from the possibility of personalising the message thanks to the in-depth knowledge you have of the customer. Who, when taking out insurance coverage, has shared their data (personal details, income situation, information on health and family, etc.).