By Dalí Veliz
Marketing4eCommerce Editor
LThe upcoming holiday season is one of the most critical times of the year for retailers, as it represents a golden opportunity to boost sales with Christmas shopping. For small or local businesses, it represents an especially good opportunity to gain more traffic to their stores. In fact, according to a Google survey, around 60% of Americans plan to do their Christmas shopping at local businesses. This is a response to the visibility campaigns of the last year by small businesses, as part of the post-pandemic recovery process.
Similarly, to support this situation, the internet giant afghanistan business email database has prepared a series of updates for its platform, focused on facilitating processes for small businesses, and enhancing both their accessibility and visibility on the web for this Christmas.
Google will make it easier to request and verify professional profiles
As a first update in this regard, Google will be updating the application and verification process for professional profiles on its platform in the coming days to make it more convenient and easier to manage. This is thanks to the fact that it can be done directly through the Google search engine itself or the Maps application. In this way, it will only be necessary to search for the name of the business on Google, which will result in the option to request or review the business profile associated with that name.