Online television content is an increasingly important ally for television networks. 75% of users who watch audiovisual content on the Internet also watch the television networks' offerings online.
Nearly half of online video viewers like content generated advertising data by users and individuals and posted on social media sites such as YouTube. If all Internet users surveyed are considered, the percentage drops to 25%. Men are generally more interested in the audiovisual content on the Internet; on the other hand, people with a high level of education are more likely to view audiovisual content on the Internet than people with less education.
The fact that more and more television content is available online does not pose a threat to traditional television, at least not in terms of consumption. On the contrary: almost one in four users who watch online video watch more television content thanks to the online offering. However, users are not prepared to pay for the content they watch online: two thirds of respondents prefer free access supported by advertising. Only one in ten accepts a payment system.
These are the results of the Medienradar study , conducted by the market research company Mindline Media for the television advertising distributor Pro Sieben Sat.1, Seven-One Media .