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Marketing: The story you always wanted to know

Posted: Sun Dec 22, 2024 4:20 am
by Abdur11
I have a surprise for you today! I was lent a spaceship to travel through time. Do you want to take a ride? I warn you: it is a journey with no return. After learning the history of marketing, you will want to study more and more.

The market emerged along with civilization, it is a complex phenomenon that undoubtedly represented a qualitative leap in human culture. In order for a market to be established and for purchase and sale transactions to be possible, there must be a certain stability in the conditions.

The market therefore accompanies the entire process of human civilization. Imagine how many marketing techniques have been generated throughout our history. The ship is already taking off!


Time and words
Market, from the Latin mercatus, a place to buy.”

There was a time when the verb was more present, as Latin whatsapp number in philippines was transformed into some of the current languages, many of the verbs became nouns and stopped having movement.

Although it belongs to a Saxon language, market comes from Latin. Marketing is a verb with a gerund, that is, it indicates a transitive action that is still happening. A literal translation of marketing would be mercadeando, but in Spanish it is translated as mercadeo or mercadotecnia .

What are you doing? I'm marketing, that is, buying and selling in the market. Those who kept the spelling of the verb with a gerund when creating the noun marketing were simply brilliant, because it reminds us that the market must always be thought of as moving.

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Fasten your seatbelt, we're going to pick up speed!

AM History (Before Marketing)
At the dawn of humanity, the golden binomial of marketing already existed: need-solution . Only at that time it was reduced to hunger-food.

Concentrated prehistory
Let's take a quick look at the history before marketing emerged as a science.

Human beings begin to cultivate crops, settle in one place and begin to exchange surpluses. The great civilizations of Phoenicia, Mesopotamia and Egypt are born. The first coin is minted in the 7th century BC.

Greece rises to prominence, Rome conquers the world and falls, the Middle Ages are established, then the Renaissance, the printing press is invented , America is discovered, Luther reforms the church, France beheads its king and the industrial revolution begins in England.

A new element appears: the mass-produced product . This trend quickly invades the world and creates initial chaos, reformulates the laws of states and divides them politically. Little by little, social differences are balanced and finally, in the 20th century, in a world with more stable countries, our protagonist is born: Marketing .