The rise of the internet has fundamentally changed our perception of a 'product'. Twitter is a product, Dropbox is a product: they exist without a physical appearance and their value is created by the users. This has a major impact on marketing, distribution and design. In fact, digital products bring with them very specific design challenges.
The 'social' product
A characteristic of many digital products is that they are – to a greater or lesser extent – algeria mobile phone number list ‘social’: they derive their functional value from their own users. Twitter is of little value without a critical mass of Twitterers. Airbnb thrives on completely well-written listings and reviews. Dropbox is handy on its own, but its real value lies in sharing documents.
Social products depend on the input and activity of their own users for success. For digital products, the boundary between marketing and 'the product itself' is therefore almost always blurred. Such products play a role in their own adaptation: the more they involve their users in the product, the more successful they are.