The pros and cons of short content
Posted: Sun Dec 22, 2024 4:16 am
hort-form content has its place in every content strategy, but the benefits of creating simple, to-the-point content are sometimes overlooked.
The pros are:
• It's a quick and effective way to cover a topic without requiring audience engagement. It helps you communicate with users with short attention spans, and is very effective on social media.
• You can produce it quickly and with fewer resources compared to long-form content.
• It is easier to read and consume, and in many cases, more compatible with mobile devices.
The cons associated with short content are:
• It is more difficult to cover a topic in depth with short content.
• This type of content can easily become repetitive and demotivate your audience.
• Short content is not evergreen, meaning its interest and performance decrease over time.
The benefits and drawbacks of long-form content
Just as short-form content has a place in every marketer’s toolbox, so does long-form content.
In fact, it's becoming increasingly common for marketers to directly create this type of content to drive growth.
The benefits are:
• It usually ranks better in search engines, assuming that the queries require italy mobile number example detailed results.
• This type of content tends to rank for more keywords as it goes into more depth on topics.
• Long-form content typically gets more backlinks than short-form content, boosting page performance and rankings. SEMrush’s “ The State of Content Marketing 2019 ” report showed that pages with more than 3,000 words get 3.5 times more links than those between 901 and 1,200 words.
• Long-form content has a higher conversion rate than short-form content, due to readers’ attention and intent behind their visit. A study by Conversion Rate Experts and Crazy Egg found that a page’s conversion rate increased by more than 30% when the landing page length was multiplied by 20.
• Long-form content helps you position yourself among the leaders in your industry. Your audience will see you as a market leader if you produce content on a regular basis that helps them learn, become informed, and make decisions.
Always remember that the benefits of different types of content usually go beyond SEO.
On the other hand, the drawbacks of long content are:
• Producing long-form content requires more time and resources, so the financial investment is more significant. This means that the return on this type of content needs to be higher than that of short-form content. However, when used as part of a solid strategy that justifies its use correctly, you will see a return on investment.
• It can sometimes be difficult to display long-form content on mobile devices, and this adds complexity. Always keep in mind that users’ attention spans are constantly changing.
The pros are:
• It's a quick and effective way to cover a topic without requiring audience engagement. It helps you communicate with users with short attention spans, and is very effective on social media.
• You can produce it quickly and with fewer resources compared to long-form content.
• It is easier to read and consume, and in many cases, more compatible with mobile devices.
The cons associated with short content are:
• It is more difficult to cover a topic in depth with short content.
• This type of content can easily become repetitive and demotivate your audience.
• Short content is not evergreen, meaning its interest and performance decrease over time.
The benefits and drawbacks of long-form content
Just as short-form content has a place in every marketer’s toolbox, so does long-form content.
In fact, it's becoming increasingly common for marketers to directly create this type of content to drive growth.
The benefits are:
• It usually ranks better in search engines, assuming that the queries require italy mobile number example detailed results.
• This type of content tends to rank for more keywords as it goes into more depth on topics.
• Long-form content typically gets more backlinks than short-form content, boosting page performance and rankings. SEMrush’s “ The State of Content Marketing 2019 ” report showed that pages with more than 3,000 words get 3.5 times more links than those between 901 and 1,200 words.
• Long-form content has a higher conversion rate than short-form content, due to readers’ attention and intent behind their visit. A study by Conversion Rate Experts and Crazy Egg found that a page’s conversion rate increased by more than 30% when the landing page length was multiplied by 20.
• Long-form content helps you position yourself among the leaders in your industry. Your audience will see you as a market leader if you produce content on a regular basis that helps them learn, become informed, and make decisions.
Always remember that the benefits of different types of content usually go beyond SEO.
On the other hand, the drawbacks of long content are:
• Producing long-form content requires more time and resources, so the financial investment is more significant. This means that the return on this type of content needs to be higher than that of short-form content. However, when used as part of a solid strategy that justifies its use correctly, you will see a return on investment.
• It can sometimes be difficult to display long-form content on mobile devices, and this adds complexity. Always keep in mind that users’ attention spans are constantly changing.